Presseakkreditierung

Für Medien- und Pressevertreter*innen

Auch nach der hybriden Konferenz “IMMERSIVE X – Wie Marken zum Erlebnis werden” stehen wir für Experteninterviews zu den spannenden Themen immersive Markenführung oder erlebnisorientiertes Storytelling zur Verfügung oder sprechen gerne mit Ihnen darüber, welche Entwicklungen und Trends sich in der Markenkommunikation durch die Pandemie abzeichnen.

Wenn Sie an einer Nachberichterstattung der IMMERSIVE X interessiert sind, können wir Ihnen eine Fülle an Bild- und Videomaterial aus der “realen Welt” und der Virtual Reality zur Verfügung stellen.

Wir freuen uns auf Ihre Kontaktaufnahme!

Pressemeldung vom 13. November 2020

Kontaktformular

Fragen?

Jasmin Moll
Content & Community
vm-people GmbH

E-Mail senden 

Über die IMMERSIVE X

Die IMMERSIVE X ist eine hybride Konferenz, die Entscheidungsträgerinnen und -träger in den Bereichen Marketing, Medien und Kommunikation zu einer interaktiven Entdeckungsreise einlädt. Im Rahmen dieser eintägigen Veranstaltung gewinnen Sie Erkenntnisse darüber, wie neue digitale Technologien die Kulturtechnik des Geschichtenerzählens verändern und wie Sie innovative Formen des Storytellings auch in schwierigen Zeiten zielführend für Ihre Marke einsetzen.

Die Tracks

Xpertise:
In kompakten 45-minütigen Impulsvorträgen lernen Sie verschiedene Themenfelder der immersiven Markeninszenierung kennen.

Xchange:
In interaktiven Workshops und Mentor-Sessions haben Sie die Chance, im Austausch mit Expert*innen Ideen für Ihre Marke zu entwickeln.

Xperience:
In erlebnisorientierten Hands-on-Sessions können Sie immersive Formate wie Social VR oder interaktive Hörspiele kennenlernen und selbst ausprobieren.

Hybrides Plattformkonzept

Sie können alle Sessions über einen Livestream bequem von Ihrem Bildschirm aus verfolgen.​

Einzelne Sessions werden parallel in der Virtual Reality durchgeführt. Zur Teilnahme wird Ihnen ein Headset zur Verfügung gestellt.

Für zusätzliche Abwechslung in den verschiedenen Sessions sorgen haptische Elemente. Die Zustellung erfolgt im Vorfeld per Postversand.​

Speaker 2020

Frank Rose

Autor, „The Art of Immersion” und Fakultätsleiter Strategic Storytelling an der Columbia University

Katrin Nachbar

Team Lead des Innovationsteams Bayerischer Rundfunk

Volker von Witzleben

Social Mission Activist Ben & Jerry’s

Florian Schültke

Offering Leader Advertising and Brand Experience Deloitte Consulting

Christina M. Schollerer

Konzepterin & Beraterin,
StoryDesign.Studio

Christopher Werth

Director Strategy & Concept,
VOK DAMS worldwide

Kai Feuchter

Spezialist Digitale Projekte,
Europa-Park

Anne Seubert

Gründerin,
Brands & Places

Patrick Breitenbach

Head of Consulting & Innovation,
ZDF Digital

Martje Friedrich

Formatentwicklerin und Digitalstrategin Labo M

Michael Straeubig

Systems Theory and Practice

Stephanie Bagehorn

Brandmanagerin,
vm-people GmbH

Klaus Lemm

New Technology Experiencer

Merle Pohl

Design-Thinking-Coach & Innovationsberaterin,
D.Network

Michael Metzger

Gründer,
D.Network

Christian Mahnke

Gründer,
EarReality

Dr. Gerhard Huhn

Mitgründer & Leiter,
Flow Akademie Berlin

Julia Becker

Game Thinker

Oliver Hoffmann

Game Maker

Prof. Dr. Michael Zerr

Präsident Karlshochschule International University

Natasha Murray (aka Illuminatty)

VR DJ

Thomas Zorbach

Gründer & CEO,
vm-people GmbH

Moderation 2020

Philipp Reinartz

Philipp Reinartz ist Unternehmer, Autor und Moderator. Er ist Mitgründer der Gamification-Agentur Pfeffermind und des größten deutschen Escape-Game-Anbieters. Daneben schreibt er Romane, moderiert und entwickelt Serien- und TV-Formate (Audible, Sky).

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IMPRINT | PRIVACY POLICY

© 2023 IMMERSIVE X

AFTER SHOW

NOV 30, 2023
08:30 PM – 10:00 PM CET

Tantric Whispers in VR Heaven

Be guided on a relaxing sensory journey with VenusSX through Elysium, the only VR tantric meditation space. The mystery and the magick calls to you. Do you want to discover the hidden treasures in VR Heaven?

Dive into a world that transcends physical reality as we explore how the sacred tantric union illuminated in Elysium affords the positive grounded emotional mood.

Drop your mind into your body. This is a somatic experience, becoming aware of your breath and the subtle sensations inside your body.

Enter PlayRoomSX, the next digital erotic playground where we learn to engage in this Metaverse of freedom of self-expression

Addendum
I am able to provide specialized experiences in VRChat.

Format

Experience

Platform

Location

VRChat | Elysium

Speaker:

VenusSX
Virtual Sensory Designer

Meet VenusSX, she who comes from the Empire of Love. Venus is excited to be discovering the potential of VR to gain somatic awareness and to improve communications in all our relationships.

She is the founder of PlayRoomSX, a digital community of real adults providing a safe space to meet and share with each other. A pleasure advocate and a sexuality therapist and coach, she is on a mission to unlock human potential with simple conversations and events that stimulate and invigorate us, so that we are enlightened about what connects us and pleasures us.

AFTER SHOW

NOV 30, 2023
10:00 PM – 00:00 AM CET

BRATWURST PARTY – THE ULTIMATE EXPERIENCE

Whether fine or coarse, whether from Nuremberg or Thuringia, bratwursts from Germany are a hit in their own right. But that’s nothing compared to the Bratwurst Parties, a legendary series of events organised by our dear friends Mel and Klaus. Pimp your avatar, dip it in delicious ketchup or mustard and become part of the Bratwurst crowd!

Format

Experience

Platform

Location

VRChat

KEYNOTE

NOV 29, 2023
06:00 PM – 06:30 PM CET

The Future is Spatial

Format

Conversation

Platform

Location

REMIO | AREA X

Speaker:

Thomas Riedel
Journalist & Podcaster at Spatial Realities

Thomas Riedel is a freelance tech journalist, podcast producer, father and moderator based in Cologne, Germany. He has worked for deutsche-startups.de, Digitale Leute and Mediencluster NRW as communications officer and event manager for Gamescom and DMEXCO. He currently produces and hosts Germany’s largest Metaverse and XR podcast “Spatial Realities”, the Apple Vision Pro podcast “Beyond Reality” and the largest XR meetup in North Rhine-Westphalia. In the podcast “FutureFuture” he discusses future stories with experts from all fields. As a speaker on the topics of Metaverse, startups and digitalization, Riedel appears regularly on podcasts, meetups, conferences and as a tech expert on live TV.

Anne Seubert
Managing Director at Brands & Places

Anne Seubert is founder of the strategy consultancy Brands & Places, mentor, moderator and since 2020 Program Director at the non-profit Common Purpose Deutschland GmbH. As an experienced leader, passionate incubator and accomplished process facilitator, Anne Seubert shapes change and builds communities. For 15 years, she has been supporting companies, organizations and networks to redefine their role in people’s lives in a new and relevant way, both digitally and analogously, and develops strategies, formats and platforms for this purpose – preferably immersive, participative and transformative.

Welcome 

NOV 29, 2023
03:00 PM – 03:30 PM CET

Onboarding, Overview and Orientation 

Make sure you got your headset fully charged and let’s head to AREA X, the main conference venue of IMMERSIVE X. At the beginning of the first day, we will guide you through the program, point out the specifics of a conference in VR and answer your questions. This session is especially recommended for newbies to social virtual reality and includes a short introduction to the equipment to ensure a comfortable and enjoyable conference experience.

Format

Experience

Platform

Location

REMIO | AREA X

Warm-up

NOV 28, 2023
07:00 PM – 08:00 PM CET

Meet the Curators and the Conference Crowd

Dress up your avatar and get ready for IMMERSIVE X! Before the conference opens its virtual gates, we want to give you a chance to get a taste of the conference atmosphere. Get to know some of the conference venues and network with other attendees over a drink in our X-Bar. We look forward to meeting you! This session is especially recommended for newbies to social virtual reality and includes a short introduction to the equipment to ensure a comfortable and enjoyable conference experience.

Format

Experience

Platform

Location

REMIO | Area X

ARTS

NOV 30, 2023
10:00 AM – 12:00 PM CET

Beyond the Physical Space: Potentials of Future Designs in Virtual Architecture

Virtual reality experiences often aim to replicate physical spaces, striving to create a sense of realism that can, however, sometimes feel deceptive and unauthentic. Abstract designs, on the other hand, are easily identifiable as virtual and can therefore be appreciated for their inherent qualities. This workshop will introduce you to the art of envisioning VR native environments that transcend physical representation. After an introduction via Zoom, participants will be able to join a tour through VRChat worlds, that propose alternative design elements. After the tour, the workshop members will collaborate to define new design archetypes of virtual architecture.

 

Schedule:

  • Introduction (Screen presentation via Zoom)
  • World Hopping (inside VRChat, parallel to Zoom call)
  • Brainstorming session (via Browser/ Miro board)
  • Wrap-up

 

Requirements:

Preferred: Meta Quest 2 or 3 Headset + VRChat App installed + VRChat Account
Alternative: VRChat via PC + VRChat Account

Format

Workshop

Platform

Location

Zoom + VRChat

Speaker:

Simon Husslein
Co-Founder & Creative Director at Beyond.Place

Simon Husslein combines more than twenty years of experience in design, scenography and interior architecture, merging physical and digital worlds. He has worked in Zurich, London, Tokyo and Shanghai for various international clients, receiving numerous international awards. Since 2017, he has been a Professor of Interior Architecture at the Geneva University of Art and Design, HEAD – Genève.

ENTERPRISE

NOV 30, 2023
01:30 PM – 02:00 PM CET

Open USD as the possible Future of the Metaverse?

Pixar, Apple, Nvidia, Autodesk, Blender… more than 2.800 partners worldwide support now the “metaverse standards forum”. In this session Gerd Schröder will give a short history of Open USD: “IRONMAN” in 2008, Pixar & SIGGRAPH, Apple & Nvidia, Location Anchors and the -maybe- interoperable Metaverse based on Open USD.

Format

Presentation

Platform

Location

REMIO | AREA X

Speaker:

Gerhard Schröder
Founder and CEO at K3

Gerhard Schröder started 2012 with first immersive experience (360° video) and leads now a visual- / AR-agency focused on B2B and sales. Self-proclaimed OpenUSD ambassador in Germany since 2019.

ARTS

NOV 30, 2023
11:00 AM – 11:30 AM CET

TWENTY: Art at the Pool - Immersive Culture Lab in a municipal Swimming Pool

The immersive cultural laboratory project 20 //TWENTY can be experienced publicly in a virtual municipal swimming pool that was multiplied ten times. Twenty interdisciplinary artist duos from 8 nations have been given one of 10 empty pools and a backend with interactive design tools for 2D, 3D objects, multimedia forms of expression in sound and video, room and light design options, object movement effects up to water and fog to explore new ways for their art in the virtual sphere. The artists regularly leave status and process reports on a digital white board to make the process tangible for the visitor. 20 // TWENTY is a project which explores art and and the process of collaborative artmaking in digital-virtual spaces and critically examines them. The project is accompanied by a interdisciplinary board with Dr. Thea Lautenschläger (head of the Botanical Garden Hamburg), Prof. Dr. Stefan Altmeyer (Cologne University of Applied Sciences), and the Belgian curator and galerist Benjamin Fleig.The project is funded by the Ministry of Science, Research and Culture of the State of Brandenburg.

TWENTY ist ein Projekt des STADTBAD e.V. / www.stadtbad.eu / www.virtualbathing.eu

Format

Presentation

Platform

Location

Speaker:

Anne Müller
Artist and Musician

Anne Müller works across the spectrum of transdisciplinary arts, cultures and media and is a guest lecturer at international art and design academies. She is the initiator of the STADTBAD art forum in Brandenburg. The focus is on independent projects that integrate media in the sense of human encounter and understanding.

HEALTHCARE

NOV 29, 2023
07:00 PM – 07:30 PM CET

Healthcare Metaverse: Transforming Medical Media

The MedTriX Group is a media company that is specializing in medical information for healthcare professionals and patients. MedTriX believes that immersive technologies are not only changing medicine, but also medical journalism. That’s why the company recently opened the Future World, a virtual space the invites their stakeholders into the Metaverse.

What opportunity does the Healthcare Metaverse hold for media companies? Will immersive experiences soon replace traditional methods of medical education and training? And what potential solutions arise from the use of headsets beyond the traditional print business? In this session, we not only look at the future of healthcare, but also take a journey into the human body and experience the phenomenon of hypoglycemia. 

Format

Conversation

Platform

Location

REMIO | Future World

Speaker:

Ines Heitkamp
Junior Marketing Manager and Project Manager „Healthcare Metaverse Solutions by MTX“ at MedTriX Group

Ines Heitkamp has always been fascinated by new media and studied communication with focus on media management (M.A.). Since 2022, she is not only Junior Marketing Manager, but also Project Manager of MedTriX’s Healthcare Metaverse Solutions. Together with the team, she cares for new media solutions for the healthcare market in the virtual space.

Stephanie Bagehorn
Brand Manager at vm-people

As a brand manager at vm-people GmbH, Stephanie advises brand leaders on immersive brand building. After her training as a marketing communications specialist and subsequent studies in business communications, she always focuses on the question of “How?”. How do companies communicate with their target audience? How do customers become enthusiastic fans? How does a brand become an experience?

HEALTHCARE

NOV 29, 2023
08:30 PM – 09:00 PM CET

VR for Mental Health

Globally poor mental health leads to approximately 8 million deaths per year. Adoption of 2D online therapy tools have accelerated during the pandemic. However, 2D online therapy is not fully engaging clients. New innovative solutions are urgently required to tackle the mental health storm that will be coming. Anomie is a VR solution that was born during the pandemic out of need. It was co-designed with creative art therapists in lockdown and has been piloting with coaches and therapists worldwide. 

Format

Presentation

Platform

Location

REMIO | Future World

Speaker:

Liam Mckill
3D Artist, Virtual Reality Creativity Consultant and Co-Fonder at Anomie

When it comes to exploring new worlds, shaping them and endowing them with values, it always takes people who are curious and courageous enough to move forward. One of the people who shape the metaverse in this sense is Liam Mckill. As a freelance artist and consultant, Liam experiments and explores visual storytelling using new VR/AR technologies as a creative form. As a maker, he is interested in new technologies not only for the expansion of creative possibilities, but also for the impact of new technologies on ethical issues He has been featured on Forbes, Tech@Facebook, Engadget and more.

ENTERTAINMENT

NOV 30, 2023
05:30 PM – 06:00 PM CET

Exploring the wild Worlds of VR Chat

VRChat is currently home to one of the largest communities in the Metaverse and is visited every day by people from all over the world. The application allows every user not only to create imaginative 3D avatars, but also to design their own virtual spaces and worlds. As a result, an entertaining and constantly growing universe is created that expands with each passing day. Under the guidance of Klaus Lemm, an active inhabitant of this hemisphere, this session will take you on a journey of discovery through the crazy worlds of VR Chat and give you a vivid impression of the possibilities offered by Social VR. 

Format

Experience

Platform

Location

VRChat | Various

Speaker:

Klaus Lemm
New Technology Experiencer

Klaus Lemm is a high-end IT consultant in the field of business consulting, system integration and outsourcing at a global service provider for IT and business processes. In his spare time he is an enthusiastic discoverer of immersive worlds and is one of the experts in the field of Social VR applications.

ARTS

NOV 30, 2023
10:00 AM – 10:30 AM CET

„Creative Machines“ | AI Art Exhibition

Stephanie Meisl seeks to reduce the fear of Artificial Intelligence (AI) by using art as a means to interpret, translate and make it more accessible. In 2021, she received the Salzburg Media Art Award/Scholarship for her project “OK Computer, I want full manual control now,” which resulted in INS[AI]DE featuring DKAY, based on the famous Radiohead album. The question behind this project can also be understood as the leitmotif of her artistic work in the field of AI: How long do you let the computer control the art – until the artist herself lends a hand? At IMMERSIVE X, Stephanie will show her works for the first time in an immersive, computer-generated 3D environment.

Format

Guided Gallery Tour

Platform

Location

REMIO | Art Gallery

Speaker:

Stephanie Meisl
Artist

Stephanie Meisl has been active in the field of visual media since 1997. With a background in communication science, she began her career as a live performing visual artist and has since been at the forefront of the transition from analogue to digital media. Stephanie’s pursuit of understanding the world and its transformations, randomness, repetitions, flaws, beauty, and stories has been an ongoing journey. 
Since 2018, her research has explored the intersection of art and artificial intelligence. She co-founded “D#AVANTGARDE – new technology, art and creativity” a collective that aims to bridge new technologies, arts and society, together with Scharmien Zandi and Sarah Scherer.

AFTER SHOW

NOV 30, 2023
07:15 PM – 08:30 PM CET

How XR is transforming the concert and entertainment industry

Made possible by combined advancements in web3, XR tech, 5G, and so many bold entrepreneurs forging this incredible path forward for us, a facet of the future of live concerts, sports & conferences will revolutionize entertainment by utilizing technology like spatial computing, AR glasses, volumetric & motion capture, hologram, AI, digital twins, VR, avatars, blockchain, crypto, etc.

Performers are becoming more able to extend their live physical performances & concert venues & promoters can extend ticket sales, marketing opportunities & attendees can experience concerts in revolutionary new ways that people can enjoy from the comfort of their own homes.

In This presentation Celeste Lear will showcase some of her exciting work in the immersive tech entertainment industry as a case study, delve into some of the most pertinent tech & predict some future trends.

Format

Talk & Live-DJ-Set

Platform

Location

VRChat | Elysium

Speaker:

Celeste Lear
Immersive Tech Specialist in Entertainment & Concerts

Producer, immersive tech entertainment specialist & music/sound director Celeste Lear is a Los Angeles based professional with 2 decades of discipline working within the digital entertainment, XR tech & audio/visual world. She has headed up & worked with world renown production teams to consistently turn out well planned & executed futuristic events, including, high tech multi-media installation experiences, video mapping, conferences, immersive festivals, red carpet events & concerts – both physically and in VR in the “metaverse”.

Founder of Boutique Electronique Music & partner with DreamlandXR & Metacities, her work is also centered around the most current tech and trends for VR, AR, hologram, holoportation, AV, sound engineering, spatial audio, performance, music curation, music direction and live video/audio broadcast for concerts & entertainment.

Also experienced in virtual film making, Celeste has worked on various LED stage & MoCap projects as a production manager & coordinator.

She has a special passion for projects around environmental sustainability, human connection & the arts and has worked on exciting projects for the UN including as executive producer on the ActnowXR campaign for the SDGs.

ENTERTAINMENT

NOV 30, 2023
04:30 PM – 05:00 PM CET

The State of VR Gaming and Entertainment

Where do we stand in the end of 2023? What does it feel like to twerk on stage with Megan Thee Stallion? Why is Half-Life: Alyx, released in 2020, still one of the best VR games? And most importantly: What do young audiences think about today’s games and entertainment in VR? And what do they expect? Christopher Werth discusses these questions with an expert: his 15-year-old nephew.

Format

Conversation

Platform

Location

REMIO | AREA X

Speaker:

Foto: Victoria Tamaschko

Christopher Werth
Chief Creative Officer at VOK DAMS

Christopher Werth is an internationally awarded expert in experiential marketing. He studied theatre directing and staged at the Schauspielhaus Bochum. After working as a copywriter at Jung von Matt and Scholz & Friends, among others, he is now Chief Creative and Metaverse Officer at the agency for events and live-marketing VOK DAMS worldwide. He researches metaverse and VR, writes a gaming column, and gives lectures at universities and international conferences.

Brands

NOV 30, 2023
03:30 PM – 04:00 PM CET

Enhance your Personal Brand by developing Soft-Skills in VR 

Soft skills refer to the non-technical, interpersonal abilities that determine how individuals interact with others and are crucial for personal and professional success. Experience firsthand how VR provides a unique, interactive platform for mastering the art of engaging presentations, receiving real-time feedback, and refining your public speaking prowess. We will show how we use innovative, tech-enabled teaching methods at Maastricht University to create the leaders of tomorrow’s businesses. 

Format

Presentation

Plattform

Location

REMIO | AREA X

Speaker:

Foto: Nils Backes

Dr. Jonas Heller
Assistant Professor,  Department of Marketing & SCM, School of Business and Economics at Maastricht University - Scientific Director DEXLab

Dr. Jonas Heller, Assistant Professor at Maastricht University and Marie-Curie Fellow, specializes in Digital Marketing with a focus on Augmented Reality (AR) and Virtual Reality (VR). As a co-founder and Scientific Director of DEXLab, he explores how these technologies transform consumer experiences. His work in AR and VR has been globally recognized and he has published in leading journals such as the Journal of Retailing, the Journal of Service Research, and Computers in Human Behavior.
Foto: Nils Backes

Roberta Di Palma
PhD Candidate, Department of Marketing & SCM, School of Business and Economics, Maastricht University - Lab Coordinator DEXLab

Roberta Di Palma, PhD researcher & DEXLab co-founder at Maastricht University, specializes in leveraging VR for educational and service communication training. Her work pioneers identifying VR aspects that enhance presentation skills, motivation, and performance in higher education and professional settings. Her innovative approach is redefining instructional methodologies and integrating immersive technologies to boost engagement and outcomes for students and professionals alike.

Brands

NOV 30, 2023
02:30 PM – 04:00 PM CET

IMMERSIVE Brand Building

The digitized world has fundamentally transformed the relationship between brands and people. The audience no longer views themselves solely as consumers; they desire to actively participate and co-create. In essence, they aspire to immerse themselves in the world of brands and become integral parts of it. 

What role do narratives play in altering attitudes and behavior? How should a brand’s story be presented to allow customers to perceive themselves as protagonists in this tale? What are the foundational elements of immersive brand worlds? Thus workshop not only imparts essential knowledge but also offers practical guidance for marketing implementation. 

Format

Workshop

Platform

Location

Zoom + REMIO | Beachhouse

Speaker:

Thomas Zorbach
Founder and CEO vm-people

Thomas helps brands to find and tell better stories. Together with his team at vm-people he creates immersive experiences in order to transform attitudes and behaviors. Since the pandemic hit, Thomas has become a frequent traveler of the Metaverse. Equipped with a headset and controllers, he hosts conferences, gives lectures, runs theater courses, throws parties and assists others in exploring the potential of Virtual Reality and the Metaverse for their purposes.

WAKE-UP CALL

NOV 30, 2023
09:00 AM – 09:30 AM CET

Good Morning, Metanauts: Let's Play VR Games

In the era of New Work, the workplace is transitioning from the corporate office to the home office. While video conferencing streamlines work processes, in may not foster team cohesion. This is where social VR apps like REMIO come into play. Explore how VR games, such as Tow Defense and Team Puzzle Race, can be harnessed by companies to enhance team building and bolster their employer brand. 

Format

Experience

Platform

Location

REMIO | AREA X

Speaker:

Lance Powell
Product Manager at Remio

As Head of Product at Remio, Lance is exploring the potential for interpersonal engagement through VR from highly coordinated enterprise events to group hangouts. Lance’s entry into XR began in the context of education and a curiosity about its effect on human behavior, ranging from meaningful connection to the persistent problem of virtual harassment. In this vein, he leveraged the emerging ecosystem of XR labs to study this phenomena, resulting in a foundational Master’s thesis on the problem of harassment. Post-education, Lance worked on deployment of immersive hardware and developing custom VR apps for schools until finally working on the experiences on virtual platforms directly with Remio.

Brands

NOV 30, 2023
03:00 PM – 03:30 PM CET

Brand Building Through Social VR

When it comes to promising platforms for brands to connect their audiences, REMIO seems to offer a solid solution. Founded in 2020, the Social VR platform combines feel-good spaces with collaboration tools and games. In a conversation with Product Manager Lance Powell, we will learn about REMIO’s future plans and gain insights into the transformative potential of SocialVR for brands and communities. 

Format

Conversation

Platform

Location

REMIO | AREA X

Speaker:

Lance Powell
Product Manager at Remio

As Head of Product at Remio, Lance is exploring the potential for interpersonal engagement through VR from highly coordinated enterprise events to group hangouts. Lance’s entry into XR began in the context of education and a curiosity about its effect on human behavior, ranging from meaningful connection to the persistent problem of virtual harassment. In this vein, he leveraged the emerging ecosystem of XR labs to study this phenomena, resulting in a foundational Master’s thesis on the problem of harassment. Post-education, Lance worked on deployment of immersive hardware and developing custom VR apps for schools until finally working on the experiences on virtual platforms directly with Remio.

Anne Seubert
Managing Director at Brands & Places

Anne Seubert is founder of the strategy consultancy Brands & Places, mentor, moderator and since 2020 Program Director at the non-profit Common Purpose Deutschland GmbH. As an experienced leader, passionate incubator and accomplished process facilitator, Anne Seubert shapes change and builds communities. For 15 years, she has been supporting companies, organizations and networks to redefine their role in people’s lives in a new and relevant way, both digitally and analogously, and develops strategies, formats and platforms for this purpose – preferably immersive, participative and transformative.

Brands

NOV 30, 2023
02:30 PM – 03:00 PM CET

Brands in the Metaverse

History repeating: as with Web 1.0, the Metaverse and Web 3.0 raise similar questions for brands: How do we want to be part of the new, spatial, and walkable internet? What do we want our representation in this new sphere to look like? What added value do we want to create for our audiences? Should we be first movers or is it better to wait, and see? What if it’s just hype? In this session, we will talk to two proven experts, and we are eager to hear their answers to these questions. 

Format

Panel Discussion

Platform

Location

REMIO | AREA X

Speaker:

Carsten Lucas
Metaverse Experience & Innovation Lead at PwC Deutschland

Carsten leads a multi-awarded brand experience, design & innovation team at PwC Germany and is part of the local metaverse core team. He has a track record of more than 20 years in creating and directing successful branding, advertising and sales experiences for big brands across all media. 

Anne Seubert
Managing Director at Brands & Places

Anne Seubert is founder of the strategy consultancy Brands & Places, mentor, moderator and since 2020 Program Director at the non-profit Common Purpose Deutschland GmbH. As an experienced leader, passionate incubator and accomplished process facilitator, Anne Seubert shapes change and builds communities. For 15 years, she has been supporting companies, organizations and networks to redefine their role in people’s lives in a new and relevant way, both digitally and analogously, and develops strategies, formats and platforms for this purpose – preferably immersive, participative and transformative.

Andreas Fraunberger
Managing Director and XR-Producer at Junge Römer

Andreas is managing partner of the Austria-based digital content studio “Junge Römer”, which implements AI and XR based projects for international companies such as Red Bull, Hilti, Rewe and many others. Together with his team he produces immersive experiences for marketing and sales. Andreas owns a PhD in Philosophy and is lecturer for AI and XR at the University of Applied Arts Vienna and at the University of Applied Sciences St. Pölten. Andreas is co-founder of the D#Avantgarde GenAI Creative Community.

ENTERPRISE

NOV 30, 2023
11:00 AM – 12:30 PM CET

From Concept To Reality: Turning Ideas Into Immersive Industry Solutions

This interactive workshop is designed to take you on an exciting journey from conceptualization to the realization of immersive industry solutions. Throughout the workshop, participants will delve into the challenges and opportunities posed by immersive technologies. We will examine how these emerging technologies, such as virtual reality (VR), augmented reality (AR), mixed reality (MR), and 3D simulations, can reshape traditional processes and pave the way for groundbreaking innovations. Based on our best practice „CLAAS – SHOW SMART“ we’ll elaborate on how to turn projects from a concept stage into real solutions.

Format

Workshop

Platform

Location

Zoom + REMIO | Beach House

Speaker:

Tobias Sievers
Creative Director at luxoom

Tobias is a creative director, lecturer and author with over 20 years’ experience in experiential design, spatial media and XR. With “Mediatecture – a handbook” he is co-author of an important study book on creative spatial media design that introduces strategic design criteria. As Senior Creative at Luxoom, he is the driving force behind a diverse portfolio of global experiential design and production projects for cultural, commercial, B2C and B2B brands.

Hannah Boose
Head of Business and Sales Development at luxoom

Hannah is driven by ideas and innovation. In her previous role as a Venture Architect, she has experienced how businesses can unlock their full potential through technology and innovation. She sees XR as a great opportunity for companies to make processes more efficient and communication more interactive. At Luxoom, she is focused on designing the business model for the XR tool, REVELATE XR. The goal is to develop a product that enables companies to implement core XR strategies and set up scalable XR projects.

ENTERPRISE

NOV 30, 2023
01:00 PM – 01:30 PM CET

AI Unleashed – How will Artifical Intelligence change the event industry

Has a new era of technology begun? It feels a little like that … since the breakthrough of OpenAI, every industry is facing new challenges but also huge potentials – including the event industry. But what influence does AI actually has on the planning and implementation of an event? Will classic live events now finally disappear? And what does the future hold for experiential marketing? Let’s take a look at what is already possible today and what might be possible tomorrow. 

Format

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REMIO | AREA X

Speaker:

Niklas Stommel
Senior Manager Marketing & Strategy at VOK Dams

Niklas Stommel arbeitet bei VOK DAMS als Senior Manager Marketing & Strategy und ist für den strategischen Einsatz digitaler Innovationen und Trends im Live-Marketing verantwortlich. Niklas Stommel fungiert dabei als kreativer Stratege, der neben der Konzeption einzigartiger Erlebnisse auch für deren Umsetzung verantwortlich ist. Er bildet die Schnittstelle zwischen Strategie, Projektmanagement und Kreation. Mit seinem Engagement sorgt er dafür, VOK DAMS als Innovationsführer zu festigen.

ENTERPRISE

NOV 30, 2023
12:30 PM – 01:00 PM CET

Two Trends that Drive The Metaverse

When Facebook evolved into Meta, the Metaverse became the talk of the town. Yet, its true nature remains enigmatic. Is it a space limited to cumbersome headsets? A fantastical gaming universe for the youth? Or possibly the future real estate boom? In this era of AI and ChatGPT, does the Metaverse even matter?

Join us in this presentation as we uncover the essence of the Metaverse and delve into the two key trends that continue to shape its trajectory, long after the initial hype has subsided. 

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