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This data protection declaration clarifies the type, scope and purpose of the processing of personal data (hereinafter referred to as “data”) within our online offer and the websites, functions and contents connected with it as well as external online presences, such as our social media profiles. (hereinafter jointly referred to as “online offer”). With regard to the terms used, e.g. “personal data” or their “processing”, we refer to the definitions in Art. 4 of the General Data Protection Regulation (GDPR).

Responsible party:

vm-people GmbH

Kinzerallee 28
12555 Berlin, Deutschland

Phone: +49 (0) 30 200 893 – 30
Fax: +49 (0) 30 200 893 – 40

CEO: Thomas Zorbach

Changes and updates to the privacy policy

We kindly ask you to inform yourself regularly about the content of our privacy policy. We will adapt the data protection declaration as soon as changes in the data processing carried out by us make this necessary. We will inform you as soon as the changes make it necessary for you to take action to cooperate (e.g. to give your consent) or to receive other individual notifications.

What personal data we process

Newsletter Subscription

The website operator offers you a newsletter in which he informs you about current events and developments concerning planned events. If you would like to subscribe to the newsletter, you must provide a valid email address and verify it in the so-called double opt-in procedure by opening a link in a confirmation email. By subscribing to the newsletter, you agree to receive the newsletter and the procedures explained.

Email delivery service provider: Newsletters are sent via MailChimp, an email marketing platform of the US provider Rocket Science Group, LLC, 675 Ponce De Leon Ave NE #5000, Atlanta, GA 30308, USA. The privacy policy of the mail service provider can be viewed here: The Rocket Science Group LLC d/b/a MailChimp is certified under the Privacy Shield Agreement and thus offers a guarantee to comply with the European data protection level (

Measurement of success: The newsletters contain a so-called web beacon, i.e. a pixel-sized file that is retrieved from the server of the mailing service provider when the newsletter is opened. Within the scope of this retrieval, technical information, such as information on the browser and your system, as well as your IP address and time of retrieval, is initially collected. This information is used for the technical improvement of the services based on the technical data or the target groups and their reading behavior based on their retrieval locations (which can be determined by means of the IP address) or the access times. Statistical surveys also include determining whether newsletters are opened, when they are opened, and which links are clicked. For technical reasons, this information can be assigned to individual newsletter recipients. However, it is neither our nor the email delivery service provider’s intention to observe individual users. The evaluations serve us much more to recognize the reading habits of our users and to adapt our content to them or to send different content according to the interests of our users.

Revocation and termination: You can revoke your consent to receive the newsletter at any time and thus cancel your newsletter subscription. Your consent to receive the newsletter expires with your cancellation. At the end of each newsletter, you will find the link for cancellation.

Ticket sales via XING events

We use functions of the provider XING AG, Dammtorstraße 29-32, 20354 Hamburg, Germany, to process ticket sales (out of legitimate interest in the sense of Art. 6 (1) lit. f. DSGVO). For this purpose, we integrate iFrames in which pages of the provider are shown and in which the provider also uses services of third parties. Each time one of our pages containing XING functions is called up, a connection is established to XING servers and, in the case of iFrames, also to the third-party providers used on the XING website.

Details of this can be found in the provider’s privacy policy:

Realization of the conference

We use the VR program AltspaceVR to conduct the hybrid conference. When using this program, during voice communication with other participants, microphone recordings are transmitted via the provider’s servers and the user’s IP address is transmitted to the provider’s servers when the connection is established.


When contacting us (via contact form or email), the user’s details are processed for the purpose of handling the contact request and its processing in accordance with Art. 6 Para. 1 lit. b) GDPR.

We will delete the inquiries if they are no longer necessary. We review the necessity every two years; we permanently store inquiries from customers who have a customer account and refer to the information on the customer account for deletion. In the case of legal archiving obligations, the deletion takes place after their expiry (end of commercial law [6 years] and tax law [10 years] retention obligation).

Reach analysis with Matomo

On the basis of our legitimate interests (i.e. interest in the analysis, optimization, and economic operation of our online offer within the meaning of Art. 6 para. 1 lit. f. GDPR) Matomo, a web analysis program. Within the framework of Matomo, the following data is collected and stored: The type and version of the browser you use, the operating system you use, your country of origin, date and time of the server request, the number of visits, your time spent on the website as well as the external links you activated. The IP address of the user is made anonymous before it is saved.

Matomo uses cookies, which are stored on the user’s computer and which enable an analysis of the use of our online offer by the users. Pseudonymous user profiles of the users can be created from the processed data. The cookies have a storage period of one week. The information generated by the cookie about your use of this website is only stored on our server and is not passed on to third parties.

Users can object to the anonymous data collection by the Matomo program at any time with effect for the future by clicking on the link below. In this case, a so-called opt-out cookie is stored in your browser, which means that Matomo does not collect any session data at all. However, if users delete their cookies, the opt-out cookie will also be deleted and therefore needs to be reactivated by users.


Cookies are information that is transferred from our web server or web servers of third parties to the web browsers of users and stored there for later retrieval.

We use temporary and permanent cookies. In some cases, the cookies are necessary for the operation of our online service (e.g. session cookies) or to store user decisions (e.g. in the event of an objection to range measurement). In addition, we or our technology partners use cookies for reach measurement and marketing purposes, about which the users will be informed in the course of the privacy policy.

If users do not want cookies to be stored on their computer, they are asked to deactivate the corresponding option in the system settings of their browser. Stored cookies can be deleted in the system settings of the browser. The exclusion of cookies can lead to functional restrictions of this online offer.

You can object to the use of cookies, which serve to measure reach and advertising purposes, via the deactivation page of the network advertising initiative ( and additionally the US-American website ( or the European website (

Access data and log files

We raise on the basis of our legitimate interests within the meaning of Art. 6 para. 1 lit. f. GDPR data about every access to the server on which this service is located (so-called server log files). The access data includes the name of the accessed website, file, date and time of access, transferred data volume, notification of successful access, browser type and version, the user’s operating system, referrer URL (the previously visited page), IP address and the requesting provider.

For security reasons (e.g. to clarify misuse or fraud), the log file information is stored for a maximum period of seven days and then deleted. Data whose further storage is required for evidence purposes are excluded from deletion until the respective incident has been finally clarified.

Integration of third-party services and content

Within our online offer, we set within our online offer on the basis of our legitimate interests (i.e. interest in the analysis, optimization, and economic operation of our online offer within the meaning of Art. 6 para. 1 lit. f. GDPR), we use buttons to share content with various third-party providers (Facebook Share Button, Twitter, etc.). By using the Shariff program, a connection to the server of the third party provider is only established after the user clicks.

Within our online offer, functions (social plugins, “plugins”) of the social network, which is operated by Facebook Ireland Ltd, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland (“Facebook”), may be integrated. The Plugins can display interaction elements or content (e.g. videos, graphics, or text contributions) and can be recognized by one of the Facebook logos (white “f” on blue tile, the words “Like”, “Like” or a “thumbs up” sign) or are marked with the addition “Facebook Social Plugin”. The list and appearance of the Facebook Social Plugins can be viewed here: Facebook is certified under the Privacy Shield Agreement and thus offers a guarantee to comply with European data protection law (

When a user calls up a function of this online offer that contains such a plugin, his device establishes a direct connection with the Facebook servers. The content of the plugin is transmitted by Facebook directly to the user’s device and integrated into the online offer by the user. User profiles can be created from the processed data. Therefore we have no influence on the scope of the data that Facebook collects using this plugin and therefore inform the users according to our state of knowledge. By integrating the plugins, Facebook receives the information that a user has called up the corresponding page of the online offer. If the user is logged in to Facebook, Facebook can assign the visit to his or her Facebook account. When users interact with the plugins, for example, by pressing the “Like button” or making a comment, the corresponding information is transmitted directly from their device to Facebook and stored there. If a user is not a member of Facebook, it is still possible for Facebook to find out his or her IP address and store it. According to Facebook, only an anonymized IP address is stored in Germany. The purpose and scope of the data collection and the further processing and use of the data by Facebook, as well as the relevant rights and setting options to protect the privacy of users can be found in the Facebook data protection information:

If a user is a Facebook member and does not want Facebook to collect data about him or her via this online offer and link it to his or her membership data stored on Facebook, he or she must log out of Facebook and delete his or her cookies before using our online offer. Further settings and objections to the use of data for advertising purposes are possible within the Facebook profile settings: or via the US-American site or the EU site The settings are platform-independent, i.e. they are applied to all devices, such as desktop computers or mobile devices.

Our website uses plugins from YouTube, which is operated by Google. The operator of the website is YouTube, LLC, 901 Cherry Ave., San Bruno, CA 94066, USA. If you visit one of our pages equipped with a YouTube plugin, a connection to YouTube’s servers will be established. In doing so, the YouTube server gains knowledge about which of our pages you have visited. If you are logged in to your YouTube account, you enable YouTube to assign your surfing behavior directly to your personal profile. You can prevent this by logging out of your YouTube account. For more information on the handling of user data, please refer to YouTube’s privacy policy at:

Within our online offer, functions of the service or platform Twitter may be integrated (hereinafter referred to as “Twitter”). Twitter is an offer of Twitter Inc., 1355 Market Street, Suite 900, San Francisco, CA 94103, USA. The functions include the display of our contributions within Twitter within our online offering, the link to our profile on Twitter, the possibility to interact with the contributions and the functions of Twitter, as well as the measurement of whether users reach our online offering via the advertisements placed by us on Twitter (so-called conversion measurement). Twitter is certified under the Privacy Shield Agreement and thus offers a guarantee of compliance with European data protection law ( Privacy policy:, Opt-Out:

Within our online offer, we use the marketing functions (so-called LinkedIn Insight Tag) of the LinkedIn network. The provider is the LinkedIn Corporation, 2029 Stierlin Court, Mountain View, CA 94043, USA. Each time one of our pages containing LinkedIn functions is called up, a connection to LinkedIn servers is established. LinkedIn will be notified that you have visited our sites using your IP address. In particular, the LinkedIn Insight Tag allows us to analyze the success of our campaigns within LinkedIn or to target audiences based on how users interact with our online offerings. If you are registered with LinkedIn, LinkedIn will be able to associate your interaction with our site with your account. Even if you click on LinkedIn’s “Recommend button” and are logged into your LinkedIn account, LinkedIn is able to track your visit to our website to you and your account. LinkedIn is certified under the Privacy Shield Agreement and thus offers a guarantee to comply with European data protection law ( Privacy policy:, Opt-Out:

Deletion of data

The data processed by us will be deleted or limited in their processing in accordance with articles 17 and 18 GDPR. Unless expressly stated in this data protection declaration, the data stored by us will be deleted as soon as they are no longer required for their intended purpose and the deletion does not conflict with any statutory storage obligations. If the data are not deleted because they are required for other and legally permissible purposes, their processing will be restricted. This means that the data is blocked and not processed for other purposes. This applies, for example, to data that must be retained for commercial or tax law reasons.

In accordance with legal requirements, data is stored in particular for 6 years in accordance with § 257 Paragraph 1 German Commercial Code (commercial books, inventories, opening balance sheets, annual financial statements, commercial letters, accounting vouchers, etc.) and for 10 years in accordance with § 147 Paragraph 1 Fiscal code (books, records, management reports, accounting vouchers, commercial and business letters, documents relevant for taxation, etc.).

Which rights you can claim

Right of access: You have the right to obtain confirmation as to whether or not the data in question is being processed and to obtain information about this data and to receive further information and a copy of the data in accordance with Art. 15 GDPR.

Right of rectification: You have the right to ask for the data concerning you to be completed or for incorrect data concerning you to be corrected, in accordance with art. 16 of the GDPR.

Right to deletion: In accordance with Art. 17 GDPR, you have the right to demand that data concerning you be deleted immediately. Unless your request conflicts with a legal obligation to retain data (e.g. data retention), you have the right to have your data deleted. Data stored by us will be deleted if they are no longer required for their intended purpose and if there are no legal retention periods. If a deletion cannot be carried out because the data is required for permissible legal purposes, data processing will be restricted. In this case, the data will be blocked and not processed for other purposes.

Right to limitation of processing: In accordance with Art. 18 of the GDPR, you have the right to request the limitation of the processing of the data.

Right to data transferability: You have the right to obtain the data concerning you that you have provided us with, in accordance with Art. 20 GDPR, and to request that it be transferred to other responsible parties.

Right of appeal: You also have the right to lodge a complaint with the competent supervisory authority in accordance with Art. 77 GDPR.

Right of objection: You may object at any time to the future processing of data concerning you in accordance with Art. 21 GDPR. In particular, you may object to processing for the purposes of direct advertising.

Right of revocation: You have the right to revoke consents granted with effect for the future in accordance with Art. 7 para. 3 GDPR.

Receiver of the data

If in the course of our processing, we disclose data to other persons and companies (processors or third parties), transfer it to them, or otherwise grant them access to the data, this will only be done on the basis of legal authorization (e.g. if a transfer of the data to third parties, such as payment service providers, is necessary for the performance of the contract in accordance with Art. 6 para. 1 lit. b GDPR), if you have consented, if a legal obligation provides for this or on the basis of our legitimate interests (e.g. when using agents, web hosts, etc.).

If we commission third parties to process data on the basis of a so-called contract processing agreement, this is done on the basis of Art. 28 GDPR.

We process the data in cooperation with our service providers who are commissioned with the implementation and execution of the online offer and campaign. These service providers use subcontractors for technical services (e.g. web hosters).

Transfers to third countries

If we process data in a third country (i.e. outside the European Union [EU] or the European Economic Area [EEA]) or if this is done in the context of using the services of third parties or disclosure or transfer of data to third parties, this will only take place if it is done to fulfill our (pre-)contractual obligations, on the basis of your consent, on the basis of a legal obligation or on the basis of our legitimate interests. Subject to legal or contractual permissions, we will only process or transfer the data in a third country if the special requirements of Art. 44 ff. GDPR. This means that the processing is carried out, for example, on the basis of special guarantees, such as the officially recognized determination of a level of data protection corresponding to that of the EU (e.g. for the USA through the “Privacy Shield”) or compliance with officially recognized special contractual obligations (so-called standard contractual clauses).

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