Hybrid Conference
with Social VR Experience
in the Metaverse


Immersive Branding®:
How Brands Become an Experience

IMMERSIVE X is a hybrid conference that invites decision-makers in marketing, media, and communications on an interactive journey of discovery. During the event, you will gain insights into how new digital technologies are changing the cultural technique of storytelling and how to use innovative forms of storytelling in a target-oriented way for your brand in challenging times.

The Conference with Social VR Experience

With a ticket for IMMERSIVE X, you book a journey into virtual reality: parts of the conference take place in a custom-built VR world. Take a seat in the auditorium, network with other participants around the campfire, and dance at the after-show party in the club basement – without physically leaving your office or home office. A VR headset on a rental basis is included in the ticket price.

Hybrid Platform Concept

Besides sessions in virtual reality, participants experience IMMERSIVE X with different senses and in different worlds.

2D: An interactive livestream with chat function for exchange with other participants and with a direct link to the speakers on the virtual stage.

Social Audio: Audio sessions in live podcast format that can be consumed off-screen via headphones.

Haptic: Pre-delivered surprises by mail that link the virtual experience of the conference with the physical world of the participants.

The X Stands for ...

Have You Heard About Our Monthly Event Series in the Metaverse?

On the second Thursday of every month, we invite you to a social VR experience in the Metaverse: X-NIGHT is a virtual reality event series where you can participate in a guided world tour through the social VR community AltspaceVR (X-TOURS), experience expert talks on new, digital forms of storytelling (X-TALKS), and attend parties with live DJ sets (X-BEATS).

Review of the IMMERSIVE X 2021

On November 4 and 5, 2021, around 100 IMMERSIVE X ticket holders embarked on a virtual journey. They crossed different worlds and experienced the hybrid conference in virtual reality or social VR, in 2D via an interactive live stream, and purely auditorily as a podcast format. Speakers from topics such as Artificial Intelligence, Podcast, Storytelling, Brands, Community, Science, Creativity or Games addressed the overarching question “What’s next?” – how is corporate communication changing in challenging and uncertain times like ours? In their sessions, experts presented the discoveries that have already been made off the prescribed path, those that lie ahead, and the opportunities that these discoveries will open up.



Speakers 2021


Lance Weiler

Co-Founder and Director Columbia University School of the Arts Digital Storytelling Lab


Björn Ognibeni

Co-Founder ChinaBriefs.io & XRLab&MCM


Carsten Senz

Vice President Corporate Communications Huawei Deutschland


Sven Heitsch

Chief Digital Officer Siemens Gamesa


Antonia Simm

Megaherz GmbH Producer & Director

Profil JW

Johannes Wagner

Head of Startup Cooperation, Versicherungskammer and Member of the Board at InsurTech Hub Munich

Bettina Halstrick

Bettina Halstrick

Podcast format developer


Rolf Meßmer

Chief Marketing Officer, RAUM


Manouchehr Shamsrizi

RetroBrain Founder


Colleen Curtis

Head of Community, Miro

John Groves

John Groves

Composer and musician

Vanessa Borkmann

Prof. Dr. Vanessa Borkmann

Head of FutureHotel & Future Museum, Fraunhofer Institut

Sample Remap

Tommy Honton

Writer and Experience Designer


Jussi Havu

CEO, Glue Collaboration


Vladimir Alexeev

Digital Experience Specialist, DB Schenker

CMSchollerer Wien

Christina M. Schollerer

Founder of StoryDesign.Studio and head of the DIGITAL competition at the Golden Sparrow Awards


Stephanie Bagehorn

Brandmanager, vm-people GmbH


Anne Seubert

Founder Brands & Places

GH -Christoph 44 bearb

Dr. Gerhard Huhn

Co-Founder and Head of Flow Academy


Christopher Werth

Director Strategy & Concept, VOK DAMS worldwide

Oliver für Immersive X-square512

Oliver Hoffmann

Game Maker


Thomas Zorbach

Founder & Managing Partner, vm-people GmbH

Klaus Lemm

Klaus Lemm

New Technology Experiencer


Sean Keogh

Consultant for Digitalisation, headroom


Daniel Schaefer

Consultant for Remote Work, headroom


Prof. Thorsten Hennig-Thurau

Academic Director of XRLab@MCM


Nilusha Aliman

Research Executive of XRLab@MCM


Daniel Dyboski-Bryant

Founder Director Educators of in VR


Sebastian Kühne

Chief Design Officer, RAUM

Moderation 2021

Philipp Reinartz

Philipp Reinartz is an entrepreneur, author and moderator. He is co-founder of the gamification agency Pfeffermind and Germany's largest escape game provider. He also writes novels, hosts and develops series and TV formats (Audible, Sky).


Many Thanks to Our Partners 2021

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