Friday, 12.00 – 12.45
Session: Brands
Brands in Social VR
Social VR platforms such as AltspaceVR, VR Chat or Facebook Horizon promise limitless opportunities to bring people together. Driven by the pandemic experience, the first companies are beginning to explore the possibilities of social networking in virtual reality. From memorable brand experiences to motivating employee training to new customer acquisition in B2B and B2C – suddenly everything seems possible.
Which target groups can be effectively reached in social VR? What resources are needed for planning and implementing measures? And what are the crucial success factors in Virtual Reality?
This panel presents cutting-edge case studies and practical knowledge from experienced experts.
(This session will be held in German)
Moderator
Björn Ognibeni
CoFounder ChinaBriefs.io & XRLab@MCM
Björn Ognibeni has been a freelance management consultant for over 15 years. He focuses primarily on topics in the area of digital transformation and the resulting opportunities for corporate management, product development, as well as marketing and sales.
Panel
Carsten Senz
Vice President Corporate Communications Huawei Deutschland
Carsten Senz’s greatest passion is the unknown, the yet-to-be-explored, the place where no one has been before. In his role as Head of Communications at Huawei Germany, he is exploring the possibilities of social VR as part of the “Digital Seeds” program to promote young talent. This makes him one of the pioneers of this new technology.
Sven Heitsch
Chief Digital Officer Siemens Gamesa
As a digital visionary and leader in the areas of strategy and implementation, Sven Heitsch has been working in management positions at global companies for many years. At Siemens Gamesa, he is driving the implementation of virtual reality applications. In this session, he shares how an industrial group uses the possibilities of virtual reality in everyday life.