Storytelling with sound.
Dr. Gerhard Huhn will introduce himself and the participants to the secrets of non-verbal brand communication with sound worlds by a pioneer and master of this very special but omnipresent marketing element, John Groves. How do you create unforgettable impressions, associations and connections with a product, a company through the ear alone with a few tones, sounds, music jingles?
(This session will be held in German)