Upcoming X-TALK:
February 10, 2022

Virtual Immersive Concerts x talk

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Are you a media representative or decision-maker in the fields of marketing, events, public relations, or sponsoring and want to get a personal impression of the possibilities that Social-VR offers?

Every second Thursday of the month we invite you to X-NIGHT, a series of events in virtual reality. The program includes guided tours through the social VR community AltspaceVR (X-TOURS), expert talks on new, digital forms of storytelling (X-TALKS), and parties with live DJ sets (X-BEATS).

After consultation, we are happy to offer you exclusive access to the events at our virtual venue AREA X including the delivery of a VR headset (Oculus Quest All-in-One-Headset) on a rental basis. In this case, please notify us no later than the Monday before an X-NIGHT.

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Virtual Immersive Concerts
X-TALK by Lukas Haack

February 10, 2022, 8 PM CET @ AltspaceVR + YouTube

The pandemic has also brought about a digital transformation in concerts. But how immersive can a digital live music event be and what conclusions can we draw from this for the time after Corona? Lukas Haack dealt with this topic in his master’s thesis. We are delighted that he will be sharing his exciting findings at his X-TALK on February 10.

About the Talk

According to the European network for live music associations DMA, 2020 saw an unprecedented 70% decline of music events and artist performances and 76% decline of audience visits. Contact restrictions due to the newly emerged coronavirus are still forcing artists and live music venues to find new sources of income and constitute new forms of digital events. The 2020 pandemic showcases the lack of immersion in live streams e.g. via YouTubeInstagram, or Facebook or web conference systems such as ZoomSkype, or GoToMeeting when aiming to substitute physical events using already existing technology. In the era of the metaverse and ubiquitous computing, where mobile devices, VR glasses, and the internet can be used to stream events, virtual concert events are becoming an increasingly relevant topic of discussion. 

Lukas’ master thesis is an approach to formalize the dynamics of a physical concert experience and then translate the individual psychological factors by means of communication technology to the computer-mediated context, combining several research disciplines from the social sciences (such as psychology, communication science and media studies) as well as computer science.

About the Speaker

X-TALK Lukas Haack Virtual Immersive Concerts

Lukas Haack

Lukas studied Communication and Media Computer Science in Dresden, Linköping and Amsterdam and graduated with his master-thesis on “Virtual Immersive Concerts”. While also working as a trainer for public speaking, negotiations and intercultural communications, he received a Diplomacy Award from Harvard. To Lukas, it is most important to combine diverse strengths and interests to challenge the status quo and think outside of the box: “My goal is to collaborate with like-minded people on an international basis, debate topics that determine our future as a society and lead diverse people towards a common goal that benefits all. With passion for politics, music, technology, code and design; adventurousness and wanderlust, I travel this world in an open-minded way, ambitiously trying to make it a better place.”