Vladimir Alexeev, also known as Merzmensch, represents what can happen when a humanities and cultural scientist is exposed to artificial intelligence in an uncontrolled manner. Instead of increasing efficiency through machine learning and generating value for stakeholders with predictive analytics, he suddenly begins to freak out. He lets AI write poems in the style of Kurt Schwitters and performs them by AI-generated jazz musicians. He uses AI to create previously non-existent people, art movements and dream sequences. He makes short films made entirely by AI (script, video, music and actors). Combining artificial intelligence and creativity is Merzmensch’s goal and interest.