Europe’s immersive ecosystem spans research institutions, companies, creators, communities, national initiatives, and regional hubs. But these actors increasingly operate in an international marketplace where European, national, institutional, and commercial identities overlap.
From UnitedXR Europe to MIT Reality Hack, European stakeholders participate in global business, research, investment, and innovation forums. They lead economic missions, build commercial relationships, enter new markets, form research partnerships, and represent European expertise far beyond Europe’s borders.
This conversation maps Europe’s place within that global XR landscape. Who represents European voices in these international settings, and what perspectives are they bringing with them? How do European companies, researchers, institutions, and networks position themselves alongside strong national identities and institutional interests?
Ultimately, the session explores how Europe is perceived, represented, and positioned internationally, and what role a stronger European dimension can play in global XR markets and communities.