Corporate

HEROES OF CYBERLÄND
HOW VALEO AND TRICAT ARE PUSHING THE BOUNDARIES OF IMMERSIVE TECHNOLOGY

Wed November 11, 2026 05:00 pm CET

How are companies turning immersive technologies into real-world applications?

CYBERLÄND is a Baden-Württemberg initiative connecting companies, technology providers, researchers and creatives around immersive and intelligent business solutions. Conceived as a community, showroom and workshop, it makes expertise and real-world use cases visible and helps bring new technologies into practical application. In this session, two companies from the CYBERLÄND ecosystem share their perspectives.

Alexander Mühlbauer, Research & Innovation Business Development Director at Valeo, explores the evolution of Valeo’s in-vehicle XR experiences, from remote telepresence with Voyage XR and safety-focused Assist XR to immersive XR Gaming, transforming the vehicle into a platform for intelligent assistance and entertainment.

Markus Herkersdorf, CEO of TriCAT, shares how his company is using immersive technologies to create virtual environments for professional applications, including learning and collaboration.

Introduced by Katja Schurr, CYBERLÄND Community Lead at acameo, the session offers two perspectives on how immersive technology is moving from experimentation into real-world business applications.

Format

Presentations

App

Arrival.Space

Location

CYBERLÄND

Duration

60 min

Presenter

Markus Herkersdorf

CEO at TriCAT

Markus Herkersdorf is Co-Founder and CEO of TriCAT, a German pioneer in immersive learning, simulation and virtual collaboration. With a background in aerospace engineering and aviation, he founded TriCAT in 2002 and has since helped organizations transform how people learn, train and work together. His expertise spans virtual 3D environments, XR, digital twins and AI-powered learning experiences. Working with leading companies and institutions across industries, he focuses on turning emerging technologies into practical solutions for education and enterprise transformation. His current work explores how immersive worlds and intelligent AI agents can reshape the future of learning and collaboration.

Alexander Mühlbauer

R&I Business Development Director BRAIN Division

Alexander Mühlbauer is R&I Business Development Director at Valeo Brain, where he drives the development of new business opportunities and innovative business models at the intersection of automotive technology, software, and in-vehicle experiences.

In his role, he works on turning emerging technologies into tangible products and scalable business opportunities, collaborating with global automotive manufacturers and technology partners. His areas of focus include in-vehicle experience, XR and gaming, software-defined vehicles, and data-driven mobility solutions.

Moderator

Katja Schurr

Project Manager at acameo

Katja Schurr is a project manager at acameo and responsible for THE CYBERLÄND, Baden-Württemberg’s central competence and community platform for immersive and intelligent technologies, funded by the Baden-Württemberg Ministry of Economic Affairs. She coordinates the project and its partners and drives the platform’s development, community, and communication. THE CYBERLÄND connects companies, technology providers, and research institutions around XR, AI, digital twins, and related technologies. All services and offerings are free of charge: https://community.cyberlaend.eu/home

HEROES OF CYBERLÄNDHOW VALEO AND TRICAT ARE PUSHING THE BOUNDARIES OF IMMERSIVE TECHNOLOGY