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FROM AUDIENCE TO AGENCY
WHY PARTICIPATION WILL DEFINE THE FUTURE OF IMMERSIVE EXPERIENCES

Wed November 11, 2026 10:00 pm CET

What happens when audiences stop watching and start shaping the experience themselves?

For Charlene Nichols and Jay Pilipovich, the future of immersive experiences is not about building another place for people to visit. It is about giving them agency – the ability to explore, contribute, connect and influence what happens around them.

In this session, they introduce the idea of “Eventures” and show how it comes to life in Omniverse City: experiences designed not around passive audiences, but around active participation. Along the way, they explore how connected virtual worlds, communities, AI and real-world experiences can expand what participation means.

Then it’s your turn. Step into Omniverse City and experience the shift from audience to agency for yourself. Because the future of immersive experiences may not be something we watch. It may be something we help create.

Format

Talk + Experience

App

Omniverse City

Duration

45 min

Access via

Presenter

Charlene Nichols
Founder/CEO at Omniverse City

Charlene Nichols is the founder of The Omniverse City, a platform shaped by her curiosity about how immersive technology can connect people, communities, and experiences.

Her work focuses on moving XR beyond the demo—exploring what happens when people create, learn, play, build, collaborate, and participate across digital and real-world environments.

As The Omniverse City has grown, Charlene has focused on designing for the whole ecosystem, from users and creators to developers, brands and partners. What began as a toolbox of ideas and experiments has become a foundation for accessible, sustainable, and scalable immersive experiences—and a blueprint designed to evolve with the future of XR.

Jay Pilipovich
Co-Owner and Lead Developer at The Omniverse City

Jay Pilipovich is a multidisciplinary creative technologist, filmmaker, musician, and immersive-experience designer working at the intersection of storytelling, entertainment, gaming, and emerging technology.

As Lead Developer at Omniverse City, Jay creates immersive worlds and experiences using various engines and platforms. His projects explore how entertainment, fashion, commerce, culture, and technology can converge inside playable spaces. Through virtual production and digital experiences that bridge physical and digital worlds, Jay helps artists, brands, and creative partners transform ambitious ideas into memorable experiences that audiences can actively enter, explore, and share.

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