RESEARCHING VIRTUAL WORLDS
HOW QUALITATIVE RESEARCH CHANGES WHEN WE STEP INSIDE THE FIELD

 Marlene May is a doctoral candidate at the Universität Konstanz in cooperation with Karlshochschule in the field of media studies on the topic of social VR, identity and virtual groups. In addition to her work in the real-world laboratory „Future Democracies“ at Karlshochschule she works in her research on topics of social and digital transformation as well as self, identity and representation in social virtual environments, digital spaces and virtual (sub-)groups.

Björn Bohnenkamp is Professor of Marketing, Media, and Consumer Culture and Vice President at Karlshochschule International University in Karlsruhe, where he heads the Creativity and Management program. As coordinator of the  „Future Democracies“ real-world laboratory, he explores the question of how participatory cooperation can succeed in institutions, markets, and virtual environments.