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IMMERSIVE X 2026 RED CARPET
GRAND OPENING AT THE POLYS THEATER

Tue November 10, 2026 03:30 pm CET

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What an entrance! For the third year in a row, the road to the IMMERSIVE X Opening Keynote leads across the legendary red carpet of the Polys Theater—turning a special occasion into a festival tradition.

Dress your avatar to impress and join Ben Erwin, the driving force behind the Polys, and special guests for our official pre-show. Expect familiar faces, red-carpet conversations, photo opportunities, and some of the biggest names in the Metaverse stopping by on their way into the theater.

And there’s news to break: live on the red carpet, the Community Honoree for the 2027 Polys Awards will be revealed.

As showtime approaches, we’ll head inside together and take our seats for the IMMERSIVE X 2026 Opening Keynote.

Cameras ready. Avatars ready. Let the show begin!

Format

Networking

App

ENGAGE

Location

The Polys Theater

Duration

30 min

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Presenter

Ben Erwin
President of the Academy of Immersive Arts and Sciences

President of the Academy of Immersive Arts and Sciences, Creator of The Poly Awards
Ben Erwin is the Creator, Executive Producer and Writer of The Polys – WebXR Awards, WebXR Summit Series and MetaTr@versal. He is a prominent voice in the XR community, advocating for ethics, standards and interoperability. He recently co-founded the Academy of Immersive Arts and Sciences and serves on the board of the Metaverse Standards Forum. Ben Erwin has 35 years of experience in marketing and management as an entrepreneur. He founded his digital media consultancy, Powersimple, in 1997. He has worked on over 40 major brands for digital media agencies, including T-Brand Studio at The New York Times. For 13 years, he worked for the United Nations Office of the Secretary-General’s Special Representatives for Children in Armed Conflict and Sexual Violence Against Women. Known for his humorous and engaging talks, he’s spoken at events such as AWE and VRTO, and led innovative XR performances including “Why Open Wins”.

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