IMMERSIVE X is partnering with Bright Festival in Florence , Italy to bring you a unique remote gateway into one of Europe’s leading events for digital creativity. On April 17–18, 2026, Bright VR presents a double feature across the EDU and PRO tracks and for the first time, you can experience it live from wherever you are.
Through a newly designed festival hub in VRChat, created by award-winning world builders Shu Shu VR and Niko Lang, IMMERSIVE X opens a shared immersive space that connects the on-site experience in Florence with a global audience in real time.
Join two curated sessions featuring VR pioneers across education, art, and entertainment and let youself be inspired.
Register by April 16 to secure your access.
Bright VR presents two sessions in Virtual Reality — each offering a unique perspective on the possibilities of immersive 3D environments.
One session is designed for artists, creators and producers the other for curators, exhibition makers, and brand innovators. Step into the immersive conference and get inspired by leading pioneers to design your own experiences.
Bright VR is part of the Bright Festival in Florence, extended into a shared immersive space through IMMERSIVE X. The sessions take place inside a dedicated VR Hub in VRChat, connecting the on-site audience with a global community.
There are three different ways to attend the sessions:
If you have your own VR Headset, such as Meta Quest 2, 3, 3S & Pro, Pico 4, or PC VR – you can fully step into the experience from wherever you are.
You can also access VRChat without a headset via desktop or mobile.
This allows you to navigate the virtual space, follow the sessions, and connect with other participants even without full VR immersion.
If you prefer to watch passively or are unable to join in VR, you can follow the sessions via livestream.
Livestream Location:
vm-people YouTube channel
The future won’t wait. It’s ours to shape. Step into a global community exploring what comes next across art, tech, culture, and society. Discover immersive worlds, bold ideas, and the people building tomorrow.
Be part of IMMERSIVE X. Register now tu secure your seat!
Virtual Reality is not just a technology, it’s a new artistic medium.
The session FROM IDEA TO IMMERSION: Building Worlds in Virtual Reality invites you to explore how immersive environments are conceived, designed, and brought to life. Taking place within the Bright Educational Program and hosted inside the Bright Festival x IMMERSIVE X VR Hub, this session offers a hands-on introduction to the tools, platforms, and workflows behind world-building in VR.
Through a series of lightning talks by artists and creators, you’ll gain insights into how VR is used for artistic expression, storytelling, and spatial design, followed by a guided exploration of immersive worlds. The session concludes with a guided exploration of selected VR worlds, offering a hands-on perspective on how immersive environments function in practice.
Join us in-world via VRChat and connect with a new generation of creators shaping the grammar of immersion.
VRChat
Bright Festival x IMMERSIVE X VR Hub
Virtual Reality is redefining how we connect, create, and communicate.
The session IMMERSIVE REALITIES: How VR Transforms Art, Culture and Brand Engagement explores how immersive technologies are opening up new possibilities across creative industries from museums and cultural institutions to brands and live experiences.
Hosted inside the Bright Festival x IMMERSIVE X VR Hub, this session brings together leading voices to share insights into social VR platforms, immersive environments, and real-world applications. Discover how virtual spaces enable new forms of storytelling, audience engagement, and global collaboration.
Through a series of expert talks and case studies, you’ll gain a deeper understanding of how VR experiences are conceived, designed, and activated across art, culture, and brand contexts. The session concludes with a guided exploration of selected VR worlds, offering a hands-on perspective on how immersive environments function in practice.
Join us in-world via VRChat or follow the session via livestream and be part of a new dimension of engagement.
Note: Parts of this event will be video recorded, potentially capturing individual voices and usernames. Please take this into consideration when joining the session, and let us know if you have any concerns.
VRChat
Bright Festival x IMMERSIVE X VR Hub
