As immersive media evolves into experiential, social, and interactive content, distribution is no longer just about moving files – it’s about sustaining presence across devices, networks, and platforms. This panel explores the end-to-end pipeline, from creation and encoding to streaming to discovery, and asks how open standards can reduce friction, ensure interoperability, and make shared immersive experiences accessible at scale.
Panel
ENGAGE
The Polys Theater
45 min
Silicon Valley-based Daniel Ljunggren has spent the last 20 years at the intersection of mobile and XR. A leader in strategic partnerships, he’s driven growth at companies like HTC, Sony, and Huawei. Today, he spearheads XR ecosystem development at Futurewei and also advises innovative companies like Splendid Games and heyVR.io that are shaping the future of immersive experiences.
Evo Heyning (https://evo.ist) is a Producer, Filmmaker, Creative Technologist and Strategist working in AR/VR/XR since 2005. Evo produces immersive events, features and experiences from live shows and summits to immersive documentaries, stories and worlds. Her work in interactive, immersive and generative worldbuilding bends technology to work for all people, with a caring human touch.
Jonathan is the founder behind Wonderland Engine (https://wonderlandengine.com), the optimized game engine for 3D, VR, and AR on the web.
After launching a VR-only web games platform (now HeyVR) in 2018 and co-developed popular VR web games like “Barista Express”, “Archery Training”, and “Archery Dungeon” with Florian Isikci, Jonathan wrote the first lines for Wonderland Engine to make WebXR and 3D on the web more efficient and viable.
Wonderland Engine today powers large scale WebXR experiences like “The Escape Artist” and “Archery Evolution”, 3D games, configurators and enterprise trainings.
President of the Academy of Immersive Arts and Sciences, Creator of The Poly Awards
Ben Erwin is the Creator, Executive Producer and Writer of The Polys – WebXR Awards, WebXR Summit Series and MetaTr@versal. He is a prominent voice in the XR community, advocating for ethics, standards and interoperability. He recently co-founded the Academy of Immersive Arts and Sciences and serves on the board of the Metaverse Standards Forum. Ben Erwin has 35 years of experience in marketing and management as an entrepreneur. He founded his digital media consultancy, Powersimple, in 1997. He has worked on over 40 major brands for digital media agencies, including T-Brand Studio at The New York Times. For 13 years, he worked for the United Nations Office of the Secretary-General’s Special Representatives for Children in Armed Conflict and Sexual Violence Against Women. Known for his humorous and engaging talks, he’s spoken at events such as AWE and VRTO, and led innovative XR performances including “Why Open Wins”.
