Alina entered the XR field in 2014 after a successful career in digital media. In 2016, she co-founded the LA-based VR studio Spherica, producing immersive content for clients such as HBO, AP, Google, and Lexus. In 2020, she founded Less Media Group to explore how technology can foster deeper human connections and launched large-scale VR exhibitions, including the Venice VR satellite events in Moscow. She also leads the Digital Autumn VR Festival — the largest VR initiative in Central Asia, running for four years and introducing over 10,000 viewers to VR as a new medium. Alina is the producer of Library of Dreams, a project co-produced by Less Media Group and Abduct Media, supported by FFF Bayern. Since 2020, she has led virtual events and client relations at ENGAGE XR, supporting Fortune 500 companies in shaping the future of communication in the Metaverse.