Will AR Be The Big Immersive Breakthrough?

Thu November 13, 2025 08:00 pm CET

With new smart glasses from Meta and Snap entering the market, Augmented Reality is poised to outgrow VR as the most accessible immersive medium. 
This panel brings together three pioneers shaping the field from different angles – Chidi Nwaubani (art & cultural activism), Heather Dunaway Smith (immersive art & design), and Lien Tran (creative technology & music). 

Moderated by Christopher Morrison, the discussion explores how AR is transforming art, activism, and creative expression  and whether it holds the key to making immersion part of everyday life. 

Format

Panel

App

VRChat

Location

AREA X

Duration

45 min

Presenter

Chidi Nwaubani
Creator and Visionary at Looty

Chidi Nwaubani is a Nigerian-British artist based between London and Dubai, known for pioneering work at the intersection of art, technology, and cultural reclamation. His practice challenges conventional art paradigms through innovative digital repatriation initiatives, reclaiming lost narratives and resurrecting histories from museums around the world. 

As the founder of LOOTY.art, Nwaubani orchestrates “digital heists,” using LiDAR scanners to infiltrate museum spaces and create detailed 3D models of artefacts such as the Benin Bronzes and the Rosetta Stone. These digital assets become the foundation for NFTs and immersive AR/VR experiences, pushing the boundaries of ownership, restitution, and global access to cultural heritage. By crafting bespoke installations and interventions, he empowers fellow artists, democratizes cultural access, and sparks critical conversations within the art world, the Web3 community, and beyond. 

Deeply embedded in the decoloniality movement, his work critiques Eurocentric approaches to art history and questions established ideas of beauty and ownership. Nwaubani’s impact has been recognized globally, earning him prestigious accolades at Venice Biennale 2023, and coverage in major outlets such as BBC, Reuters, and Frieze Magazine. 

He is an active member of Snapchat’s Lens Creator Network, where he explores new possibilities in Augmented Reality, and has been featured in the African Futures Institute’s “Pinpoint” archive, which celebrates top innovators from Africa and the diaspora. As a speaker, Nwaubani has contributed to international platforms such as the Doha Debates, sharing his vision for a future where art lives outside the confines of museums, empowers communities, and serves as a tool for reclaiming identity. 

Nwaubani’s work conjures worlds where the past becomes a living force, igniting new possibilities for art and collective empowerment. Through technology and creativity, he invites us to reimagine cultural ownership and to reclaim our stories  

Heather Dunaway Smith
Immersive Artist

Heather Dunaway Smith is an award-winning XR artist and technologist crafting immersive experiences that blur the line between art and audience. Throughout her career as a creative director and interactive designer, she has collaborated with leading global brands on projects ranging from virtual worlds and museum exhibits to AR and VR artworks. She’s held AR art residencies with Adobe and Snap, spoken at major conferences including Adobe MAX, and curated several immersive exhibitions.

Lien Tran
Creative Technologist & Musician

Lien is a Vietnamese creative technologist & musician focused on imagining the future of art & tech. She is the singer, songwriter & music producer behind LIÊNA, where she creates catchy, hard-hitting alt-pop. Leveraging her software background in service of her art, Lien is constantly exploring new tools & technologies to bring new dimensions to her music. Beside her music work, Lien’s also an engineer and prototyper, focused on creating experiences and interfaces for the XR medium.

Moderator

Christopher Morrison
writer director

Christopher is a writer-director, and educator redefining storytelling across VR, games, film, and immersive works. His award-winning work spans 200+ projects, including Cannes-selected The Werewolf Experience and AAA games. He pioneers accessibility and innovation in digital media.

Consent Management Platform by Real Cookie Banner