Immersive experiences have entered the mainstream – blockbusters like Van Gogh Alive, Tutankhamun, and large-scale venues such as The Sphere in Las Vegas show how audiences crave multi-sensory storytelling.
This panel brings together Teresa Balestrieri, Mari Kuss, and Alina Mikhaleva, moderated by Anne Seubert, to discuss what comes next. From curating exhibitions and producing festivals to building XR platforms, they explore how immersive media is evolving into a vibrant cultural market redefining creative expression worldwide.