The Death of the Audience How XR is Rewriting the Future of the Arts

Wed November 12, 2025 04:00 pm CET

Younger generations are turning away from passive cultural consumption and demanding immersive, participatory experiences. This keynote explores how XR technologies are reshaping the arts by moving from storytelling to storyliving - where users step inside narratives and co-create meaning. What does this shift mean for museums, theatres, and heritage institutions? And how can cultural producers stay relevant in an era where the younger audiences are moving away from the traditional arts? 

Format

Presentation

App

VRChat

Location

AREA X

Duration

45 min

Presenter

Kathrine Fremming
Head of Cultural Partnerships and Brand Innovation  at Khora

Kathrine is Art and Sustainability Lead at the award-winning VR/AR production studio Khora. She blends a strong passion for the arts with a strategic focus on business development. With a keen eye on digital transformation, she leverages her expertise to create storytelling narratives powered by immersive media. Kathrine is dedicated to driving innovation at the intersection of art, business, and technology. 

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