Photography by Bob Krasner

Keynote "The Science of Story"

When neuroscientists and cognitive psychologists finally turned their attention to stories, they discovered a key to human behavior. Why do we tell each other stories? Why do we want to immerse ourselves in them? And what happens when we do? The answers help explain a lot of what is going on around us today, from Black Lives Matter to the rise of the Flat-Earthers.

Frank Rose,
Author "The Art of Immersion" and Faculty Director of the Strategic Storytelling program at Columbia University

The Story So Far ...

In the past few months, we have all become part of a great, global story. A story that made us leave the world as we knew it behind and set off on a journey into the unknown. For those responsible in companies, the question arises as to what role they assign to their brand in this story. Does it act as a sponsor or consolation, does it offer refuge and distraction, or does it strengthen cohesion and promote the community?

Key Questions

X marks ...


IMMERSIVE X is a hybrid conference that invites decision makers in the areas of marketing, media, and communication on an interactive journey of discovery. This one-day event will make you realize how new digital technologies change the ancient cultural technique of storytelling and how you can further your brand with innovative ways of storytelling even in challenging times

The Tracks

A series of 45-minute compact talks introduces various areas of immersive brand presentation.

In interactive workshops and mentor sessions, you can exchange and develop ideas for your brand with experts.

In experience-oriented, hands-on sessions, you can get to know and try out immersive formats like social VR or interactive audiobooks.

Hybrid Platform Concept

You can easily follow all sessions via livestream on your computer screen.

Some sessions will happen in VR at the same time. We will supply you with a headset to join.

Haptic elements will add variety to the different sessions. You will receive them in advance via mail.

Speaker 2020

Frank Rose

Author of "The Art of Immersion" and Faculty Director of the Strategic Storytelling program at Columbia University

Katrin Nachbar

Team Lead des Innovationsteams Bayerischer Rundfunk

Volker von Witzleben

Social Mission Activist Ben & Jerry‘s

Florian Schültke

Offering Leader Advertising and Brand Experience Deloitte Consulting

Christina M. Schollerer

Conceptioner & Coach,

Christopher Werth

Director Strategy & Concept,
VOK DAMS worldwide

Kai Feuchter

Digital Projects Specialist,

Anne Seubert

Brands & Places

Patrick Breitenbach

Head of Consulting & Innovation,
ZDF Digital

Martje Friedrich

Format developer and digital strategist Labo M

Michael Straeubig

Systems Theory and Practice

Stephanie Bagehorn

Brand manager,
vm-people GmbH

Klaus Lemm

New Technology Experiencer

Merle Pohl

Design Thinking & Innovation Coach,

Michael Metzger


Christian Mahnke


Dr. Gerhard Huhn

Cofounder & director,
Flow Academy Berlin

Julia Becker

Game Thinker

Oliver Hoffmann

Game Maker

Prof. Dr. Michael Zerr

Karlshochschule International University

Thomas Zorbach

Founder & CEO,
vm-people GmbH

Host 2020

Philipp Reinartz

Philipp Reinartz is entrepreneur, author and event host. He cofounded the gamification agency Pfeffermind and the largest escape game provider in Germany. He also writes novels, moderates and develops audio serials and TV-formats (Audible, Sky).


The ticket sale for the IMMERSIVE X 2020 is unfortunately over. Subscribe to our newsletter to stay up to date (German language).


IMMERSIVE X takes place in a virtual space: you can easily follow the whole event from your (home) office.

Individual sessions also take place in parallel in virtual reality. Optionally, the participants can also follow via VR headset.

The rental fee for a VR headset (Oculus Quest) is included in the ticket price. You will receive your headset in advance of the event.

You will receive your personal access data for IMMERSIVE X about four weeks before the event.

We are happy to give media representatives* and industry bloggers* the opportunity to report first hand about IMMERSIVE X. For this purpose we provide a limited contingent of free tickets.

If you are interested, please send an email to

For all further questions about IMMERSIVE X, we are at your disposal. Please contact us by mail to or by phone to +49 30 20089330.

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