Photography by Bob Krasner

Keynote "The Science of Story"

When neuroscientists and cognitive psychologists finally turned their attention to stories, they discovered a key to human behavior. Why do we tell each other stories? Why do we want to immerse ourselves in them? And what happens when we do? The answers help explain a lot of what is going on around us today, from Black Lives Matter to the rise of the Flat-Earthers.

Frank Rose,
Author "The Art of Immersion" and Faculty Director of the Strategic Storytelling program at Columbia University

The Story So Far ...

In the past few months, we have all become part of a great, global story. A story that made us leave the world as we knew it behind and set off on a journey into the unknown. For those responsible in companies, the question arises as to what role they assign to their brand in this story. Does it act as a sponsor or consolation, does it offer refuge and distraction, or does it strengthen cohesion and promote the community?

Key Questions

X marks ...


IMMERSIVE X is a hybrid conference that invites decision makers in the areas of marketing, media, and communication on an interactive journey of discovery. This one-day event will make you realize how new digital technologies change the ancient cultural technique of storytelling and how you can further your brand with innovative ways of storytelling even in challenging times

The Tracks

A series of 45-minute compact talks introduces various areas of immersive brand presentation.

In interactive workshops and mentor sessions, you can exchange and develop ideas for your brand with experts.

In experience-oriented, hands-on sessions, you can get to know and try out immersive formats like social VR or interactive audiobooks.

Hybrid Platform Concept

You can easily follow all sessions via livestream on your computer screen.

Some sessions will happen in VR at the same time. We will supply you with a headset to join.

Haptic elements will add variety to the different sessions. You will receive them in advance via mail.

Speaker 2020

Frank Rose

Author of "The Art of Immersion" and Faculty Director of the Strategic Storytelling program at Columbia University

Katrin Nachbar

Team Lead des Innovationsteams Bayerischer Rundfunk

Volker von Witzleben

Social Mission Activist Ben & Jerry‘s

Florian Schültke

Offering Leader Advertising and Brand Experience Deloitte Consulting

Christina M. Schollerer

Conceptioner & Coach,

Christopher Werth

Director Strategy & Concept,
VOK DAMS worldwide

Kai Feuchter

Digital Projects Specialist,

Anne Seubert

Brands & Places

Patrick Breitenbach

Head of Consulting & Innovation,
ZDF Digital

Martje Friedrich

Format developer and digital strategist Labo M

Michael Straeubig

Systems Theory and Practice

Stephanie Bagehorn

Brand manager,
vm-people GmbH

Klaus Lemm

New Technology Experiencer

Merle Pohl

Design Thinking & Innovation Coach,

Michael Metzger


Christian Mahnke


Dr. Gerhard Huhn

Cofounder & director,
Flow Academy Berlin

Julia Becker

Game Thinker

Oliver Hoffmann

Game Maker

Prof. Dr. Michael Zerr

Karlshochschule International University

Thomas Zorbach

Founder & CEO,
vm-people GmbH

Host 2020

Philipp Reinartz

Philipp Reinartz is entrepreneur, author and event host. He cofounded the gamification agency Pfeffermind and the largest escape game provider in Germany. He also writes novels, moderates and develops audio serials and TV-formats (Audible, Sky).


The ticket sale for the IMMERSIVE X 2020 is unfortunately over. Subscribe to our newsletter to stay up to date (German language).


IMMERSIVE X takes place in a virtual space: you can easily follow the whole event from your (home) office.

Individual sessions also take place in parallel in virtual reality. Optionally, the participants can also follow via VR headset.

The rental fee for a VR headset (Oculus Quest) is included in the ticket price. You will receive your headset in advance of the event.

You will receive your personal access data for IMMERSIVE X about four weeks before the event.

We are happy to give media representatives* and industry bloggers* the opportunity to report first hand about IMMERSIVE X. For this purpose we provide a limited contingent of free tickets.

If you are interested, please send an email to

For all further questions about IMMERSIVE X, we are at your disposal. Please contact us by mail to or by phone to +49 30 20089330.

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Enter your mail address now to stay in the loop for IMMERSIVE X!*

* The newsletter is unfortunately only available in German language.

Event Organizer


MAR 8, 2024
11:00 AM – 12:00 PM CST

VR for Social Change

The Africa VR Campus and Center is a grassroots tech organization dedicated to empowering the underprivileged and nurturing talent in remote areas, fostering Metaverse growth across Africa. The organization introduces learners of all ages to emerging technologies, providing VR/XR/AR devices to promote diverse African Metaverse participation. The initiative includes weekly events from an African perspective and a development project aimed at creating an open-source VR OS and apps, ensuring free access for Africans to express themselves.


In this session, Paul shares his story and offers insights into Africa’s role in the future of immersive tech and beyond. You will also have the opportunity to meet some of his students and talk about the learner’s perspective.


Panel and Presentation





Paul Simon Waiyaki
CEO and Founder at Africa VR Campus and Center

Paul Simon Waiyaki’s journey began with VOFCIN in 2012, addressing challenges for African children. In 2014, he entered real estate to boost African growth. In 2016 he became the first African in VR and pioneered the technology by founding the The Africa VR Campus and Center. In 2019, he hosted mainstream MetaVerse event hosted live from Africa. In 2022, he launched VR & Space programs customized for the African Learner.


MAR 9, 2024
1:00 PM – 2:00 PM CST

Art and Science in the Metaverse: Unleashing the Power of the VR Experience

This is the story of a team of passionate artists and developers who decided to bring a whole new value to the Metaverse, where visual art and science converge to create a transcendental experience.

The audience will be exposed to stunning artworks created by VR artist ShuShu VR and 3D artist Niko Lang, two of the most talented creators currently developing concepts in social VR platforms.

The Overview Effect Experience is an immersive cinematic simulation of the phenomenon defined by space philosopher Professor Frank White in his work “The Overview Effect: Space Exploration and Human Evolution“.
Here we take the position of humankind as we try to understand the precious value of our planet and how we can help Earth and ourselves survive in a better way.

The project was awarded the Honorable Mentions at the Awareness Film Festival in Los Angeles.

We are delighted to welcome our honorable guests to the Virtual Reality event: Professor Frank White, Tom Nickel and Jeremy Nickel.

Design concept: VRium Creative Team
Producer: Nanea Reeves and TRIPP
Sound Design: David Starfire
Narrator: Space philosopher Frank White
Creative Director: Jeremy Nickel
VR Stream Filmmaker: Carlos Austin

Nymphs is an epic theatrical artwork performed by monumental art dolls. A holodramatic theater of love and death, submerged in an amorous yet lethal underwater dream.

The project was awarded Best Virtual Reality Short Film at the Cannes Film Festival and the Discovery Award at the Raindance Immersive Festival.





VRChat | Theatrum Anatomicum


VR Theatre Artist

ShuShu’s greatest passion is art and the emotional experience it brings to our life. Throughout his career, he has gained professional experience in various fields of the arts. He decided to “immerse” himself in the Metaverse, where all the disciplines he has mastered come together in harmony. His vision is to create a new Akropolis of the Arts in the Metaverse. He has founded a team of artists – the VRium Creative Team. So far, his team has created VR experiences that have won awards at several film festivals.

Niko Lang
IT-Consultant and 3D-Artist

Niko Lang is an IT consultant, 3D artist and a long-time wanderer between different realities. The worlds he creates shape our understanding of the sphere that may one day make the metaverse a reality. 


MAR 10, 2024
12:00 PM – 1:00 PM CST

Dragon Magic: Freedom Giants

Juliana Loh and Mada de Leeuw cordially invite you to embark on a journey of awe and wonder into the jaws of a dragon within their award-winning VR project, Dragon Magic: Freedom Giants. Meticulously hand-painted and optimized on the EngageXR platform, each facet of the world offers a truly distinctive perspective on VR design possibilities. Like layers of an onion, the story unfolds, celebrating diverse cultures and inspiring you to dream bigger.

Featured on prestigious platforms such as Raindance Immersive, Fivars, and Viff Signals, including the 2023 Passive Immersive Prize at AUSTXR Festival, their creations aim to mesmerize and inspire. Join this session and immerse yourself in our visionary world.







Juliana Loh
Creative Technologist

Juliana is a creative technologist who is passionate about imagining meaningful and playful scenarios. Since 2020, she has been recognized for vision, excellence in creativity and design as a nominee in various global XR Film Festivals and XR Creator Lists. In 2023, she was honored to have been awarded the Passive Immersive Award granted by AUSTXR Festival for her team’s 2023 VR experience entitled: Dragon Magic, Freedom Giants. Her works have also been included in various performances including live painting at the The Chan Centre for the Performing Arts, Science World Vancouver (Creative Technology Gallery) and public art exhibitions. She has been a member of the Siggraph jury since 2022 and is currently experimenting with AI as an agent of positive change as well as embarking on experiential projects such as Spark and Sound 2024 XR choreographed performance.

Mada de Leeuw
Production and Development

Innovative Digital Artist and VR World Creator harnessing the fusion of creativity and cutting-edge technology, Mada is a digital artist specializing in the creation of immersive 3D models for digital experiences and interactive virtual worlds. With over a decade of expertise acquired at Daz3D, she excels in producing top-tier 3D models, a skill that is very valuable in designing and optimizing captivating VR environments and interactive experiences. In addition to artistic talents, she possesses a wealth of experience in project management and art direction within the publishing industry, allowing her to effectively oversee and guide creative endeavors.


MAR 11, 2024
12:00 PM – 1:00 PM CST

Unlock Our Potential: PlayRoomSX and the VR Somatic Experience

Mystery and magic call to you. Can you follow this song? Drop your mind into your body and become more aware of your dreams and desires.

The Metaverse offers entirely new modes of creative expression and interactivity and as we enter the age of digital relationships – PlayRoomSX is the new erotic playground – where we unlock our potential as multi-dimensional human beings living in a magnificently sensual body.

VenusSX is a VR somatic educator and coach providing pathways to freedom from social and cultural conditioning through educational events, workshops and parties in sensational virtual fantasy worlds.

In the first part of our event, we dive into the enchanted beauty and sensuality of Elysium, a Tantric Meditation Space.

Discover underwater secrets, gigantic glowing flowers in the moonlight, at the Lake of the Goddess, the Home of Peace.

Breathe, fly and play in this magical world of freedom.

During the second part of our event, you witness Elysium pulsating with love as we reveal the empowerment of somatic experiential learning in a facilitated environment.

Do not miss the mind-blowing surprise and our VR dance party experience!

World Design by VRium Creative Team

Custom Avatar by WingZeroCreations





VRChat | Elysium


Virtual Sensory Designer

Meet VenusSX, she who comes from the Empire of Love. Venus is excited to be discovering the potential of VR to gain somatic awareness and to improve communications in all our relationships.

She is the founder of PlayRoomSX, a digital community of real adults providing a safe space to meet and share with each other. A pleasure advocate and a sexuality therapist and coach, she is on a mission to unlock human potential with simple conversations and events that stimulate and invigorate us, so that we are enlightened about what connects us and pleasures us.


MAR 7, 2024
11:00 AM – 12:00 PM CST

How XR is Transforming the Concert and Entertainment Industry

The future of live concerts, sport events, and conferences will be shaped by advancements in Web3, XR technology, 5G, and bold entrepreneurs who understand how to use them. At the same time, technologies such as spatial computing, AR glasses, volumetric and motion capture, holograms, AI, digital twins, VR, avatars, blockchain, and crypto will revolutionize entertainment. Artists can extend their live performances, venues and promoters can expand ticket sales and marketing opportunities, and attendees can experience concerts in revolutionary ways.

In a conversation with XR pioneer Celeste Lear, we will explore the immersive future of the entertainment industry, followed by a live DJ performance in the VR venue Club Violet, hosted by VenusSX.


Talk & Live-DJ-Set





Celeste Lear
Immersive Tech Specialist in Entertainment & Concerts

Celeste Lear is a Los Angeles based professional with two decades of discipline in the digital entertainment, XR tech and audio/visual world. She has led and worked with world-renowned production teams to consistently deliver well planned and executed futuristic events, including high-tech multimedia installation experiences, video mapping, conferences, immersive festivals, red carpet events and concerts – both physically and in VR in the “metaverse”.

Founder of Boutique Electronique Music and partner with DreamlandXR & Metacities, her work also focuses on the most current technologies and trends in VR, AR, hologram, holoportation, AV, sound engineering, spatial audio, performance, music curation, music direction and live video/audio broadcasting for concerts and entertainment.

Also experienced in virtual filmmaking, Celeste has worked on various LED stage and MoCap projects as production manager and coordinator.

She has a particular passion for projects around environmental sustainability, human connection and the arts, and has worked on exciting projects for the UN, including serving as executive producer on the ActnowXR campaign for the SDGs.


NOV 30, 2023
08:30 PM – 10:00 PM CET

Tantric Whispers in VR Heaven

Be guided on a relaxing sensory journey with VenusSX through Elysium, the only VR tantric meditation space. The mystery and the magick calls to you. Do you want to discover the hidden treasures in VR Heaven?

Dive into a world that transcends physical reality as we explore how the sacred tantric union illuminated in Elysium affords the positive grounded emotional mood.

Drop your mind into your body. This is a somatic experience, becoming aware of your breath and the subtle sensations inside your body.

Enter PlayRoomSX, the next digital erotic playground where we learn to engage in this Metaverse of freedom of self-expression

I am able to provide specialized experiences in VRChat.





VRChat | Elysium


Virtual Sensory Designer

Meet VenusSX, she who comes from the Empire of Love. Venus is excited to be discovering the potential of VR to gain somatic awareness and to improve communications in all our relationships.

She is the founder of PlayRoomSX, a digital community of real adults providing a safe space to meet and share with each other. A pleasure advocate and a sexuality therapist and coach, she is on a mission to unlock human potential with simple conversations and events that stimulate and invigorate us, so that we are enlightened about what connects us and pleasures us.


NOV 30, 2023
10:00 PM – 00:00 AM CET


Whether fine or coarse, whether from Nuremberg or Thuringia, bratwursts from Germany are a hit in their own right. But that’s nothing compared to the Bratwurst Parties, a legendary series of events organised by our dear friends Mel and Klaus. Pimp your avatar, dip it in delicious ketchup or mustard and become part of the Bratwurst crowd!







NOV 29, 2023
06:00 PM – 06:30 PM CET

The Future is Spatial

After reports of mass layoffs and billion-dollar losses at Meta and Microsoft’s decision to shut down the social #VR community Altspace, there was a general sense of gloom in the spiral arms and spheres of what is often abbreviated as the #Metaverse in early 2023. However, with the introduction of Apple ‘s Vision Pro and the launch of the Quest 3, the mood seems to have changed. Is the three-dimensional, walkable Internet coming, and if so, when? In a conversation with Anne Seubert, journalist and podcaster Thomas Riedel takes an inspiring look at our spatial future.