Program 2020

	Xpertise	Xchange	Xperience
10.00	10.00 - 10.45 BRANDS Brands as Worlds, Worlds as Brands	10.45 - 11.00 Mentor sessions I	10.00 - 10.45 Guided Tour Exploring Social VR
11.00	11.00 - 11.45 Events Experiences in the Age of their Technical Reproducibility	11.00 - 12.30 WORKSHOP I Immersive Innovation 11.45 - 12.00 Mentor sessions II
12.00	12.00 - 12.45 STORYTELLING Welcome to the Future of Storytelling!		12.00 - 12.45 INTERACTIVE AUDIO ADVENTURE Tag X
1.00
2.00	2.00 - 2.45 KEYNOTE The Science of Story	2.45 - 3.00 Mentor sessions III
3.00	3.00 - 3.45 COMMUNITY Brand Communities – The Place To Be?
4.00	4.00 - 4.45 GAMES Playing It Real	4.45 - 5.00 Mentor sessions IV	4.00 - 4.45 Guided Tour Exploring Social VR
5.00	5.00 - 5.45 SCIENCE Immersion and Neuroscience – what really works	5.00 - 6.30 WORKSHOP II Immersive Brand Building 5.45 - 6.00 Mentor sessions V
6.00	6.00 - 6.30 CLOSING NOTE Ways out of the Rabbit Hole		6.00 - 6.45 INTERACTIVE AUDIO ADVENTURE Tag X
7.00
8.00			8.00 - 10.00 Get-Together IMMERSIVE X Aftershow: DJ-Set, Livestream