HYBRID CONFERENCE
NOVEMBER 4 + 5, 2021
#ImmersiveX
The conference with social VR experience
With a ticket to IMMERSIVE X, you book a journey into virtual reality: parts of the conference take place in a custom-built VR world. Take a seat in the auditorium, network with other participants around the campfire and dance at the after-show party in the club basement – without physically leaving your office or home office.
Don’t have VR glasses? The ticket price includes an Oculus Quest on a rental basis. Delivery and pick-up will be organized by us.
What’s next?
As rarely before in recent history, our present is characterized by imponderables, uncertainties and upheavals. No matter how long this journey lasts and what we experience along the way, it will permanently change us and our perspectives. For those responsible in companies and organizations, the question already arises: What’s next? What discoveries have we made off the beaten path and what opportunities do they open up for us? Which outdated habits are we leaving behind in the ordinary world? Will there be something like a new normal, and if so, what might it look like?
Keynote
Lance Weiler
Co-Founder and Director Columbia University School of the Arts Digital Storytelling Lab
Decentralized Storytelling – where AI, the blockchain and metaverse intersect
We find ourselves in a unique moment where traditional systems are being decentralized. From banking to retail to education to entertainment – consumers, students and fans are taking control. The blockchain is ushering in new opportunities for storytelling, collecting and the monetization of digital assets. This combined with advancements in AI, gaming engines and mixed reality based technologies is giving rise to the metaverse – a collective shared space that has the potential to bridge the virtual and the physical in unexpected and powerful ways.Key Questions
- What are the challenges for brands in a (post-)pandemic world and how to detect and use situation potential?
- What new creative forms of storytelling have emerged during the crisis and how can they be used sustainably?
- What does the next reality look like and what role do immersive technologies like VR, AR and XR play?
The X stands for ...
- ... an innovative conference format that aspires to go beyond ordinary screen events.
- ... the unknown, surprising and inspiring that you will encounter in the interactive sessions.
- ... an extraordinary experience that we will create together with you and the other participants.
About IMMERSIVE X
IMMERSIVE X is a hybrid conference that invites decision-makers in marketing, media and communications on an interactive journey of discovery. At the event, which premiered in 2020 you will gain insights into how new digital technologies are changing the cultural technique of storytelling and how you can use innovative forms of storytelling in challenging times for your brand.
Tracks
Xpertise:
In enlightning 45-minute sessions, you will learn how to design immersive brand experiences.
Xperience:
Take a deep dive and immerse yourself in interactive storyworlds – on screen, via headphones or with a VR headset.
Xchange:
Join Campfire Meet-ups and discover the opportunities of random encounters and networking in virtual reality.
Hybrid Platform Concept
You can follow all sessions via a livestream from the comfort of your screen.
Individual sessions will simultaneously take place in VR. We will provide you with the headset on a rental basis.
Additional variety is provided by auditory content that you can experience via headphones.
Speakers 2021
Lance Weiler
Co-Founder and Director Columbia University School of the Arts Digital Storytelling Lab
Björn Ognibeni
Co-Founder ChinaBriefs.io & XRLab&MCM
Carsten Senz
Vice President Corporate Communications Huawei Deutschland
Sven Heitsch
Chief Digital Officer Siemens Gamesa
Antonia Simm
Megaherz GmbH Producer & Director
Johannes Wagner
Head of Startup Cooperation, Versicherungskammer and Member of the Board at InsurTech Hub Munich
Bettina Halstrick
Podcast format developer
Rolf Meßmer
Chief Marketing Officer, RAUM
Manouchehr Shamsrizi
RetroBrain Founder
Colleen Curtis
Head of Community, Miro
John Groves
Composer and musician
Prof. Dr. Vanessa Borkmann
Head of FutureHotel & Future Museum, Fraunhofer Institut
Tommy Honton
Writer and Experience Designer
Jussi Havu
CEO, Glue Collaboration
Vladimir Alexeev
Digital Experience Specialist, DB Schenker
Christina M. Schollerer
Founder of StoryDesign.Studio and head of the DIGITAL competition at the Golden Sparrow Awards
Stephanie Bagehorn
Brandmanager, vm-people GmbH
Anne Seubert
Founder Brands & Places
Dr. Gerhard Huhn
Co-Founder and Head of Flow Academy
Christopher Werth
Director Strategy & Concept, VOK DAMS worldwide
Oliver Hoffmann
Game Maker
Thomas Zorbach
Founder & Managing Partner, vm-people GmbH
Klaus Lemm
New Technology Experiencer
Sean Keogh
Consultant for Digitalisation, headroom
Daniel Schaefer
Consultant for Remote Work, headroom
Prof. Thorsten Hennig-Thurau
Academic Director of XRLab@MCM
Nilusha Aliman
Research Executive of XRLab@MCM
Daniel Dyboski-Bryant
Founder Director Educators of in VR
Sebastian Kühne
Chief Design Officer, RAUM
Moderation 2021
Philipp Reinartz
Philipp Reinartz is an entrepreneur, author and moderator. He is co-founder of the gamification agency Pfeffermind and Germany's largest escape game provider. He also writes novels, hosts and develops series and TV formats (Audible, Sky).
Der VR-Prolog zur IMMERSIVE X
Dive into virtual reality before the official launch of IMMERSIVE X and explore the limitless possibilities of social VR, together with our partners, during our satellite events on Nov. 4, starting at 2 pm.
Can the Metaverse save education?
The future of education is currently being explored in the eXperimental Marketing Lab at the Marketing Center at Münster University. The research team provides first insights.
RAUM Meet & Greet
To what extent can VR serve as an environment for teamwork? Meet the makers of the VR app RAUM and experience virtual collaboration of tomorrow.
Moving companies into the Metaverse – Real Life lessons
Which business goals can be driven in VR and which cannot. The headroom team shares practical experiences.
Glue Onboarding Lounge
What are the options to make remote meetings feel as alive as facte-to-face meetings. Explore Glue's VR app.
Last-Minute-Ticket
The ticket office has officially closed, but participation is still possible. Condition for that is that you own an Oculus Quest 1 or 2 VR headset.
In this case, please write an email to mail@immersive-x.de by Thursday, Nov. 4, 6 pm at the latest, using the email subject: Last Minute.
FAQ
IMMERSIVE X takes place in virtual space: You can follow the entire event comfortably from your office or home office.
Individual sessions will also take place simultaneously in virtual reality. Optionally, participants can also follow along via VR headset.
The rental fee for a VR headset (Oculus Quest) is included in the ticket price. You will receive your headset by mail in advance of the event.
You will receive your personal access data for IMMERSIVE X approximately one week before the event.
Do you have any questions?
For all further questions regarding IMMERSIVE X, please do not hesitate to contact us. Please contact us by e-mail at info@immersive-x.de.
Review of the IMMERSIVE X 2020
On November 6, 2020, 80 people came together to explore the future of digital storytelling. Following the principle of experiential learning, participants from the fields of marketing, media and communication had the opportunity to experience interactive, immersive technologies in a playful way for a whole day and thus get inspired for their everyday professional life.
Social VR as a New Dimension of Experience for Events
A good half of all sessions, the welcome and the after-show party took place in the „AREA X“, a virtual venue created especially for the conference, located in the social VR application AltspaceVR. Access to the virtual areas of IMMERSIVE X was provided via a VR headset, which was made available to participants on a loan basis in advance of the conference.
Organizer
Partners 2021
