IMMERSIVE X
IMMERSIVE X
HYBRID CONFERENCE
NOVEMBER 4 + 5, 2021
#ImmersiveX
![](https://immersive-x.de/wp-content/uploads/2021/07/Headset-Icon-1024x1024.png)
The conference with social VR experience
With a ticket to IMMERSIVE X, you book a journey into virtual reality: parts of the conference take place in a custom-built VR world. Take a seat in the auditorium, network with other participants around the campfire and dance at the after-show party in the club basement – without physically leaving your office or home office.
Don’t have VR glasses? The ticket price includes an Oculus Quest on a rental basis. Delivery and pick-up will be organized by us.
What’s next?
As rarely before in recent history, our present is characterized by imponderables, uncertainties and upheavals. No matter how long this journey lasts and what we experience along the way, it will permanently change us and our perspectives. For those responsible in companies and organizations, the question already arises: What’s next? What discoveries have we made off the beaten path and what opportunities do they open up for us? Which outdated habits are we leaving behind in the ordinary world? Will there be something like a new normal, and if so, what might it look like?
Keynote
![weiler_headshotJPG weiler_headshotJPG](https://immersive-x.de/wp-content/uploads/elementor/thumbs/weiler_headshotJPG-scaled-pdpo0tokbajt7beo7p6h5z1jia5e9bhgjd4korl6ew.jpeg)
Lance Weiler
Co-Founder and Director Columbia University School of the Arts Digital Storytelling Lab
Decentralized Storytelling – where AI, the blockchain and metaverse intersect
We find ourselves in a unique moment where traditional systems are being decentralized. From banking to retail to education to entertainment – consumers, students and fans are taking control. The blockchain is ushering in new opportunities for storytelling, collecting and the monetization of digital assets. This combined with advancements in AI, gaming engines and mixed reality based technologies is giving rise to the metaverse – a collective shared space that has the potential to bridge the virtual and the physical in unexpected and powerful ways.Key Questions
- What are the challenges for brands in a (post-)pandemic world and how to detect and use situation potential?
- What new creative forms of storytelling have emerged during the crisis and how can they be used sustainably?
- What does the next reality look like and what role do immersive technologies like VR, AR and XR play?
The X stands for ...
- ... an innovative conference format that aspires to go beyond ordinary screen events.
- ... the unknown, surprising and inspiring that you will encounter in the interactive sessions.
- ... an extraordinary experience that we will create together with you and the other participants.
About IMMERSIVE X
IMMERSIVE X is a hybrid conference that invites decision-makers in marketing, media and communications on an interactive journey of discovery. At the event, which premiered in 2020 you will gain insights into how new digital technologies are changing the cultural technique of storytelling and how you can use innovative forms of storytelling in challenging times for your brand.
Tracks
Xpertise:
In enlightning 45-minute sessions, you will learn how to design immersive brand experiences.
Xperience:
Take a deep dive and immerse yourself in interactive storyworlds – on screen, via headphones or with a VR headset.
Xchange:
Join Campfire Meet-ups and discover the opportunities of random encounters and networking in virtual reality.
Hybrid Platform Concept
![](https://immersive-x.de/wp-content/uploads/2021/07/Bildschirm-Icon-Neu-e1626787708705.png)
You can follow all sessions via a livestream from the comfort of your screen.
![](https://immersive-x.de/wp-content/uploads/2021/07/Headset-Icon-e1626787328127.png)
Individual sessions will simultaneously take place in VR. We will provide you with the headset on a rental basis.
![](https://immersive-x.de/wp-content/uploads/2021/07/Mikropfon-Icon-e1626787360592.png)
Additional variety is provided by auditory content that you can experience via headphones.
Speakers 2021
![weiler_headshotJPG weiler_headshotJPG](https://immersive-x.de/wp-content/uploads/elementor/thumbs/weiler_headshotJPG-scaled-pdpo0tokbajt7beo7p6h5z1jia5e9bhgjd4korl6ew.jpeg)
Lance Weiler
Co-Founder and Director Columbia University School of the Arts Digital Storytelling Lab
![bjoern bjoern](https://immersive-x.de/wp-content/uploads/elementor/thumbs/bjoern-pdpm4e1kqiv9xct8tm9b4qqejdgcumszgn8xuj21fc.jpg)
Björn Ognibeni
Co-Founder ChinaBriefs.io & XRLab&MCM
![carsten carsten](https://immersive-x.de/wp-content/uploads/elementor/thumbs/carsten-pdpmb994ny9oqsu5q346uicmrplw312e2mtn2avhyw.jpg)
Carsten Senz
Vice President Corporate Communications Huawei Deutschland
![1580498245042 1580498245042](https://immersive-x.de/wp-content/uploads/elementor/thumbs/1580498245042-pdsq8fdq6zwdku8r77tyf9gfigc9vjlcd6ar4ms88o.jpeg)
Sven Heitsch
Chief Digital Officer Siemens Gamesa
![PastedGraphic-1_square PastedGraphic-1_square](https://immersive-x.de/wp-content/uploads/elementor/thumbs/PastedGraphic-1_square-pdtcjwt67pt3x54yf10ab083sq2iladai1voclg7g8.jpg)
Antonia Simm
Megaherz GmbH Producer & Director
![Profil JW Profil JW](https://immersive-x.de/wp-content/uploads/elementor/thumbs/Profil-JW-pdtcc9egl9c3fe9037ylifq1qtryxyzxs6qeqisk3c.png)
Johannes Wagner
Head of Startup Cooperation, Versicherungskammer and Member of the Board at InsurTech Hub Munich
![Bettina Halstrick Bettina Halstrick](https://immersive-x.de/wp-content/uploads/elementor/thumbs/Bettina-Halstrick-scaled-pdtsk12134gxx2alak3d24hv7ogheqimpkkej18fqw.jpg)
Bettina Halstrick
Podcast format developer
![RolfMessmer RolfMessmer](https://immersive-x.de/wp-content/uploads/elementor/thumbs/RolfMessmer-pff3zixfxaz6gbdcuialhfyj5sk4fnukqqpz32cqew.jpg)
Rolf Meßmer
Chief Marketing Officer, RAUM
![manouchehr_shamsrizi manouchehr_shamsrizi](https://immersive-x.de/wp-content/uploads/elementor/thumbs/manouchehr_shamsrizi-peg8ko76iemo6ff11s8597git08mphevozhted7ovs.jpg)
Manouchehr Shamsrizi
RetroBrain Founder
![Colleen-Curtis-1024 Colleen-Curtis-1024](https://immersive-x.de/wp-content/uploads/elementor/thumbs/Colleen-Curtis-1024-pei7t5bgg97bn2dgbajcz2jnvs9l587blylv1iu8xk.jpg)
Colleen Curtis
Head of Community, Miro
![John Groves John Groves](https://immersive-x.de/wp-content/uploads/elementor/thumbs/John-Groves-pdpov9odo4858n6ofuxgxah05k3dkeche1sq9eg4vs.png)
John Groves
Composer and musician
![Vanessa Borkmann Vanessa Borkmann](https://immersive-x.de/wp-content/uploads/elementor/thumbs/Vanessa-Borkmann-pdsedv8eqlyyvbuf0c1weeiyqksrsd6i1wf9v58xx4.png)
Prof. Dr. Vanessa Borkmann
Head of FutureHotel & Future Museum, Fraunhofer Institut
![Sample Remap Sample Remap](https://immersive-x.de/wp-content/uploads/elementor/thumbs/Sample-Remap-pdppil2976578fbfafrb9wnmmn65i3ws9gdbthvkjc.png)
Tommy Honton
Writer and Experience Designer
![1553068259866 1553068259866](https://immersive-x.de/wp-content/uploads/elementor/thumbs/1553068259866-pdsd3kok5cll2p36btod3l2pieyzp0eeorrdzjvyd4.jpeg)
Jussi Havu
CEO, Glue Collaboration
![IMG_20171130_221241_188 IMG_20171130_221241_188](https://immersive-x.de/wp-content/uploads/elementor/thumbs/IMG_20171130_221241_188-scaled-pdse6oqsj6546k9vxqbhupr7dm6tzlobed0qw1w7g8.jpg)
Vladimir Alexeev
Digital Experience Specialist, DB Schenker
![CMSchollerer Wien CMSchollerer Wien](https://immersive-x.de/wp-content/uploads/elementor/thumbs/CMSchollerer-Wien-pdpmty9klbuznlokk612fsio3lgp6ba7b5xaof5m7s.jpeg)
Christina M. Schollerer
Founder of StoryDesign.Studio and head of the DIGITAL competition at the Golden Sparrow Awards
![Stephanie-Bagehorn Stephanie-Bagehorn](https://immersive-x.de/wp-content/uploads/elementor/thumbs/Stephanie-Bagehorn-owgvoardhl81ddeqt4ppnh0k3lztfid7hhfrvpufg8.jpg)
Stephanie Bagehorn
Brandmanager, vm-people GmbH
![Seubert_1_sw_closeup Seubert_1_sw_closeup](https://immersive-x.de/wp-content/uploads/elementor/thumbs/Seubert_1_sw_closeup-osuir1s4dnwvjjt6em85x7ucyzmi97fr04y5s2nf7c.jpg)
Anne Seubert
Founder Brands & Places
![GH -Christoph 44 bearb GH -Christoph 44 bearb](https://immersive-x.de/wp-content/uploads/elementor/thumbs/GH-Christoph-44-bearb-osuishh8tjvna3q30qkn8cspn6jp0k4zj8tv6airp4.png)
Dr. Gerhard Huhn
Co-Founder and Head of Flow Academy
![Christopher-Werth-1200 Christopher-Werth-1200](https://immersive-x.de/wp-content/uploads/elementor/thumbs/Christopher-Werth-1200-ouugtay9ofj3pq8e4lf4rcy4rif45vq4ag6mmhfhdk.jpg)
Christopher Werth
Director Strategy & Concept, VOK DAMS worldwide
![Oliver für Immersive X-square512 Oliver für Immersive X-square512](https://immersive-x.de/wp-content/uploads/elementor/thumbs/Oliver-für-Immersive-X-square512-ota3tzczz2q9czqetptj435gd1nmwfstfklur9hp6g.jpg)
Oliver Hoffmann
Game Maker
![thomas-zorbach-1200 thomas-zorbach-1200](https://immersive-x.de/wp-content/uploads/elementor/thumbs/thomas-zorbach-1200-ovpbuhgrjonm8o3golh397knglem97req44pwl7lq0.jpg)
Thomas Zorbach
Founder & Managing Partner, vm-people GmbH
![Klaus Lemm Klaus Lemm](https://immersive-x.de/wp-content/uploads/elementor/thumbs/Klaus-Lemm-osxsjw6aylb4wbqwuquei201kh1kfxamqd8ngmpi9k.jpeg)
Klaus Lemm
New Technology Experiencer
![Headroom-Sean-Keogh Headroom-Sean-Keogh](https://immersive-x.de/wp-content/uploads/elementor/thumbs/Headroom-Sean-Keogh-pfbhjx88ux1u35zuvb382v1k8al58nmqtnzlu6kjp4.jpg)
Sean Keogh
Consultant for Digitalisation, headroom
![Headroom-Daniel-Schaefer Headroom-Daniel-Schaefer](https://immersive-x.de/wp-content/uploads/elementor/thumbs/Headroom-Daniel-Schaefer-pfbhk01rff5p1zvreub3scby0g78vqxxu1y2a0gd6g.jpg)
Daniel Schaefer
Consultant for Remote Work, headroom
![Thorsten-Hennig-Thurau Thorsten-Hennig-Thurau](https://immersive-x.de/wp-content/uploads/elementor/thumbs/Thorsten-Hennig-Thurau-pfdmob2nk5pmz154qeyjx91qia52zvop7hsef1zwzc.jpg)
Prof. Thorsten Hennig-Thurau
Academic Director of XRLab@MCM
![Nilusha-Aliman Nilusha-Aliman](https://immersive-x.de/wp-content/uploads/elementor/thumbs/Nilusha-Aliman-pfdmqi13i8pq29yfxd37qp4genbwyge5icl6qaqugo.jpg)
Nilusha Aliman
Research Executive of XRLab@MCM
![Daniel-Dyboski-Bryant Daniel-Dyboski-Bryant](https://immersive-x.de/wp-content/uploads/elementor/thumbs/Daniel-Dyboski-Bryant-pfbjzjqlyx04eipr76n6ir0hteoysvhxjdd4esnbnc.jpg)
Daniel Dyboski-Bryant
Founder Director Educators of in VR
![SebastianKuehne SebastianKuehne](https://immersive-x.de/wp-content/uploads/elementor/thumbs/SebastianKuehne-pff3wnj71j1mz7jjm9lmv61ttepqwyg3oiykamm1fc.jpg)
Sebastian Kühne
Chief Design Officer, RAUM
Moderation 2021
![](https://immersive-x.de/wp-content/uploads/2020/09/Philipp_Reinartz_Portrait_1-c-Franka-Lee-800-150x150.jpg)
Philipp Reinartz
Philipp Reinartz is an entrepreneur, author and moderator. He is co-founder of the gamification agency Pfeffermind and Germany's largest escape game provider. He also writes novels, hosts and develops series and TV formats (Audible, Sky).
![](https://immersive-x.de/wp-content/uploads/2021/11/Satellite-Icon-1024x1024-1.png)
Der VR-Prolog zur IMMERSIVE X
Dive into virtual reality before the official launch of IMMERSIVE X and explore the limitless possibilities of social VR, together with our partners, during our satellite events on Nov. 4, starting at 2 pm.
Can the Metaverse save education?
The future of education is currently being explored in the eXperimental Marketing Lab at the Marketing Center at Münster University. The research team provides first insights.
RAUM Meet & Greet
To what extent can VR serve as an environment for teamwork? Meet the makers of the VR app RAUM and experience virtual collaboration of tomorrow.
Moving companies into the Metaverse – Real Life lessons
Which business goals can be driven in VR and which cannot. The headroom team shares practical experiences.
Glue Onboarding Lounge
What are the options to make remote meetings feel as alive as facte-to-face meetings. Explore Glue's VR app.
Last-Minute-Ticket
The ticket office has officially closed, but participation is still possible. Condition for that is that you own an Oculus Quest 1 or 2 VR headset.
In this case, please write an email to mail@immersive-x.de by Thursday, Nov. 4, 6 pm at the latest, using the email subject: Last Minute.
FAQ
IMMERSIVE X takes place in virtual space: You can follow the entire event comfortably from your office or home office.
Individual sessions will also take place simultaneously in virtual reality. Optionally, participants can also follow along via VR headset.
The rental fee for a VR headset (Oculus Quest) is included in the ticket price. You will receive your headset by mail in advance of the event.
You will receive your personal access data for IMMERSIVE X approximately one week before the event.
Do you have any questions?
For all further questions regarding IMMERSIVE X, please do not hesitate to contact us. Please contact us by e-mail at info@immersive-x.de.
Review of the IMMERSIVE X 2020
On November 6, 2020, 80 people came together to explore the future of digital storytelling. Following the principle of experiential learning, participants from the fields of marketing, media and communication had the opportunity to experience interactive, immersive technologies in a playful way for a whole day and thus get inspired for their everyday professional life.
Social VR as a New Dimension of Experience for Events
A good half of all sessions, the welcome and the after-show party took place in the „AREA X“, a virtual venue created especially for the conference, located in the social VR application AltspaceVR. Access to the virtual areas of IMMERSIVE X was provided via a VR headset, which was made available to participants on a loan basis in advance of the conference.