PROGRAM

November 28, 2023

07:00 PM – 08:00 PM CET

WARM-UP

07:00 PMMeet the Curators and the Conference Crowd

November 29, 2023

03:00 PM – 03:30 PM CET

welcome

03:00 PMOnboarding, Overview and Orientation
03:30 PM – 06:00 PM CET

academia

03:30 PMHow does Meeting in the Metaverse Affect Business Agility?
04:00 PMImpact of Immersive Technologies on RESEARCH & Education
04:30 PMVR-Campus Hopping
05:30 PMVR for Social Change
06:00 PM – 06:30 PM CET

keynote

06:00 PMThe Future is Spatial
07:00 PM – 09:00 PM CET

HEALTHCARE

07:00 PMHealthcare Metaverse: Transforming Medical Media
07:30 PMTraining and Therapy in VRCanceled
08:00 PMMaking of „Goliath – Playing with Reality“
08:30 PMVR for Mental Health
09:00 PM – 09:30 PM CET

academia

09:00 PMThe Solar System: Experiential Learning in VR
09:30 PM – 10:30 PM CET

ENTERTAINMENT

09:30 PMIMMERSIVE X Pub Quiz and Get-Together

November 30, 2023

09:00 AM – 09:30 AM CET

WAKE-UP CALL

09:00 AM Good Morning, Metanauts: Let's Play VR Games
09:30 AM – 12:00 PM CET

arts

09:30 AMBeyond „The Girl“ | AI Art Exhibition
10:00 AM„Creative Machines“ | AI Art Exhibition
10:00 AMBeyond the Physical Space: Potentials of Future Designs in Virtual ArchitectureWorkshop
10:30 AMHow Real Is Artificial Art?
11:00 AMTWENTY: Art at the Pool - Immersive Culture Lab in a municipal Swimming Pool
11:00 AM – 02:00 PM CET

ENTERPRISES

11:00 AMHR of Tomorrow: Research Results
11:00 AMFrom Concept to Reality: Turning Ideas Into Immersive Industry SolutionsWorkshop
11:30 AM HR In The Metaverse
12:00 PM VR and New Work
12:30 PM Two Trends that Drive The Metaverse
01:00 PM AI Unleashed – How will Artifical Intelligence change the event industry
01:30 PM Open USD as the possible Future of the Metaverse?
02:30 PM – 04:00 PM CET

BRANDS

02:30 PM Brands in the Metaverse
02:30 PM IMMERSIVE Brand BuildingWorkshop
03:00 PM Brand Building Through Social VR
03:30 PM Enhance your Personal Brand by developing Soft-Skills in VR 
04:30 PM – 06:00 PM CET

ENTERTAINMENT

04:30 PM The State of VR Gaming and Entertainment
05:00 PM How immersive are virtual concerts?
05:30 PM Exploring the wild Worlds of VR Chat
06:30 PM – 07:00 PM CET

CLOSING NOTE

06:30 PM “Like tears in Rain …”
07:15 PM – 00:00 AM CET

AFTER SHOW

7:15 PM TALK & LIVE-DJ-SET – How XR is transforming the Concert and Entertainment industry
08:30 PM Tantric Whispers in VR Heaven
10:00 PM BRATWURST PARTY – The ultimate Experience

IMPRINT | PRIVACY POLICY

© 2024 IMMERSIVE X

Warm-up

NOV 28, 2023
07:00 PM – 08:00 PM CET

Meet the Curators and the Conference Crowd

Dress up your avatar and get ready for IMMERSIVE X! Before the conference opens its virtual gates, we want to give you a chance to get a taste of the conference atmosphere. Get to know some of the conference venues and network with other attendees over a drink in our X-Bar. We look forward to meeting you! This session is especially recommended for newbies to social virtual reality and includes a short introduction to the equipment to ensure a comfortable and enjoyable conference experience.

Format

Experience

Platform

Location

REMIO | Area X

Welcome 

NOV 29, 2023
03:00 PM – 03:30 PM CET

Onboarding, Overview and Orientation 

Make sure you got your headset fully charged and let’s head to AREA X, the main conference venue of IMMERSIVE X. At the beginning of the first day, we will guide you through the program, point out the specifics of a conference in VR and answer your questions. This session is especially recommended for newbies to social virtual reality and includes a short introduction to the equipment to ensure a comfortable and enjoyable conference experience.

Format

Experience

Platform

Location

REMIO | AREA X

ACADEMIA

NOV 29, 2023
03:30 PM – 04:00 PM CET

How does Meeting in the Metaverse Affect Business Agility?

Especially in times of crisis, speed of action is a paradigm of success. How can immersive technologies contribute to the agility of companies and organizations? Under the leadership of André Henke, Program Lead Digital Management at the Ministry of Internal Affairs in Lower Saxony (Germany), his federal state has become a pioneer in this discipline in recent years. In this session, he shares his experiences in conversation with Nilusha Aliman, Research Executive of the XRLab at the Marketing Centre Munster.

Format

Presentation

Platform

Location

REMIO | AREA X

Speaker:

André Henke
Program Lead Digital Management at Ministry of Internal Affairs, Lower Saxony

André Henke is the Head of digitalization public administration at the Ministry of Internal Affairs and Sports of Lower Saxony and Head of Testbed Extended Reality (Metaverse) Germany at the GovTech Campus Germany. He is a specialist in scaled agile program management and led the agile events within this research project. 

Nilusha Aliman
Research Executive at XRLab@MCM

Nilusha Aliman is the Research Executive at the XRLab@MCM. She is a Ph.D. student at the Chair of Marketing & Media Research at the University of Münster, supervised by Prof. Hennig-Thurau. Her dissertation focuses on the value of immersive technologies for both organizations and society.

ACADEMIA

NOV 29, 2023
04:00 PM – 04:30 PM CET

Impact of Immersive Technologies on Research & Education

As in the early days of the internet, it is often educational institutions that are the first to gain practical experience with new technologies. How do VR, AR, MR or AI expand the possibilities of teaching and learning? And how does their use change didactics, methodology and the role of teachers and students? In this session, educational pioneers will share their experiences.

Format

Panel Discussion

Platform

Location

VR Chat | MCM

Speaker:

Prof. Dr. Paolo Granata
Associate Professor in Book and Media Studies at the University of Toronto

As an educator, an innovator, and a cross-disciplinary media scholar – nurtured by the century-old tradition of his Alma Mater, the University of Bologna – his research and teaching interests lie broadly in the areas of media ecology, media ethics, semiotics, print culture, and visual studies.

Prof. Dr. Min Ding
Bard Professor of Marketing & Affiliate Professor of Info Sciences and Technology, Penn State

Min Ding is Bard Professor of Marketing at Smeal College of Business and Affiliate Professor in the College of Information Sciences and Technology at the Pennsylvania State University, and has held past visiting positions at Australian National University, China Europe International Business School (CEIBS), Fudan University, and MIT. Min received his Ph.D. in Marketing (with a 2nd concentration in Health Care System) from Wharton School of Business, University of Pennsylvania, his Ph.D. in Molecular, Cellular, and Developmental Biology from the Ohio State University. He is the author of several books that include Logical Creative Thinking Methods (2020, Routledge), Hualish (2019, Springer English ed; Fudan Press, Chinese ed), The Bubble Theory (2014, Springer English ed; 2019 Fudan Press, Chinese ed), The Chinese Way (2014, Routledge), and The Enlightened (2010), a novel.

 Prof. Dr. Sebastian Hohenberg
Full Professor and Chair of Digital Transformation at the University of Münster

Prof. Sebastian Hohenberg holds the Chair for Digital Transformation and is the Co-Director of the Research Center for Business Transformation at University of Münster’s School of Business & Economics. With his research, Sebastian strives to solve essential business problems related to the digital transformation of business and organic growth. His work has been published in leading scholarly outlets such as the Journal of Marketing and Journal of Marketing Research. His analysis of how virtual reality can improve new product development of durable products is the first empirical study on virtual reality in a top marketing journal.

Nilusha Aliman
Research Executive at XRLab@MCM

Nilusha Aliman is the Research Executive at the XRLab@MCM. She is a Ph.D. student at the Chair of Marketing & Media Research at the University of Münster, supervised by Prof. Hennig-Thurau. Her dissertation focuses on the value of immersive technologies for both organizations and society.

Prof. Dr. Thorsten Hennig-Thurau | Moderator
Professor of Marketing & Media at University of Münster and Academic Director of the XRLab@MCM

Prof. Dr. Thorsten Hennig-Thurau alias “ProfTHT” serves as Academic Director of the XRLab@MCM. He holds the Chair for Marketing & Media Research at the Marketing Center Münster and oversees the university’s M.B.A. in Marketing program. He is consistently ranked as one of Germany’s leading business scholar; the Stanford study in PLOS lists him among the Top 100 most impactful marketing scholars globally. Thorsten’s work studies the digital economy and has been honored with a number of awards, including a Lifetime Award for Published Scholarly Contributions from the UCLA and the JAMS Sheth Foundation Best Paper Award in both 2015 and 2018.

ACADEMIA

NOV 29, 2023
04:30 PM – 05:00 PM CET

VR-Campus Hopping

Format

Experience

Platform

Location

VR Chat | MCM

Tour Guides:

Prof. Dr. Thorsten Hennig-Thurau
Professor of Marketing & Media at University of Münster and Academic Director of the XRLab@MCM

Prof. Dr. Thorsten Hennig-Thurau alias “ProfTHT” serves as Academic Director of the XRLab@MCM. He holds the Chair for Marketing & Media Research at the Marketing Center Münster and oversees the university’s M.B.A. in Marketing program. He is consistently ranked as one of Germany’s leading business scholar; the Stanford study in PLOS lists him among the Top 100 most impactful marketing scholars globally. Thorsten’s work studies the digital economy and has been honored with a number of awards, including a Lifetime Award for Published Scholarly Contributions from the UCLA and the JAMS Sheth Foundation Best Paper Award in both 2015 and 2018.

Nilusha Aliman
Research Executive at XRLab@MCM

Nilusha Aliman is the Research Executive at the XRLab@MCM. She is a Ph.D. student at the Chair of Marketing & Media Research at the University of Münster, supervised by Prof. Hennig-Thurau. Her dissertation focuses on the value of immersive technologies for both organizations and society.

ACADEMIA

NOV 29, 2023
05:30 PM – 06:00 PM CET

VR for Social Change

The Africa VR Campus and Center is a grassroots tech organization dedicated to empowering the underprivileged and nurturing talent in remote areas, fostering Metaverse growth across Africa. The organization introduces learners of all ages to emerging technologies, providing VR/XR/AR devices to promote diverse African Metaverse participation. The initiative includes weekly events from an African perspective and a development project aimed at creating an open-source VR OS and apps, ensuring free access for Africans to express themselves. In his presentation, Paul shares his story and offers insights into Africa’s role in the future of immersive tech and beyond.

Format