12.00 a.m. - 12.45 a.m.

Welcome to the Future of Storytelling!

How do we enchant our audience with stories in times of VR, AR, AI and the like? How can we use these technologies to tell stories and experience worlds even more intensively? Christina M. Schollerer talks about current storytelling trends, visionary projects, and possible opportunities for brand communication.


Christina M. Schollerer
Concept developer & consultant, StoryDesign.Studio

Christina M. Schollerer and her Berlin-based StoryDesign.Studio research and develop story worlds of all kinds – from picture books to transmedia bestseller campaigns. Since 2012, she is teaching format development and (corporate) storytelling at universities and advises companies on brand communication.


Katrin Nachbar
Team Lead of the Innovation Team, Department for Digital Development and Social Media, Bayerischer Rundfunk

Katrin Nachbar works as an innovation manager and format developer for Bayerischer Rundfunk, Munich. Her main task is to design new innovative content, formats, and new ways of storytelling for new technologies such as VR, AR, Messenger, Voice and the like.

Michael Straeubig
Systems Theory and Practice

Dr. Michael Straeubig playfully and transdisciplinarily combines system theory and game design. Doctorate as Marie Curie Fellow at the University of Plymouth, currently dramaturge for “Regie: KI”, a play with artificial intelligence.

Martje Friedrich
Format developer and digital strategist Labo M

Martje Friedrich develops formats and digital strategies for digital media productions at Labo M. In 2016 she was part of her first virtual reality project for Mercedes Benz, since then she has been captivated by the topic. She worked on journalistic as well as corporate VR experiences, was a mentor in the VR college of the Venice Biennale and in 2019 explored the American VR market for half a year.

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