10.00 a.m. - 10.45 a.m.
Session: Brands
Brands as Worlds, Worlds as Brands
How does a brand become a world in which customers and fans like to immerse themselves as deeply as possible and of which they are captivated? In discussions with deciders of different brands, this panel gets to the bottom of the question of the most important ingredients for an immersive brand experience.
Speaker
Stephanie Bagehorn
Brand manager, vm-people GmbH
As a brand manager at vm-people GmbH, Stephanie advises her customers on questions of immersive brand building. After her training as a management assistant in marketing communication and her subsequent studies in business communication, she has always been focusing on the question of “How?” How do businesses communicate with their target audience? How do customers become passionate fans? How does a brand become an experience?
Panel
Kai Feuchter
Europa-Park, Digital Projects Specialist
As the Digital Projects Specialist of Germany’s most visited theme park, Kai Feuchter enables visitors to immerse themselves in virtual experience worlds. He pioneered the project “Eurosat Coastiality” – the world’s first combination of a roller coaster ride and a VR experience.
Volker von Witzleben
Social Mission Activist, Ben & Jerry‘s
Volker von Witzleben is a trained cook and a cultural scientist. Founded a food service company that was dedicated to social participation on one hand, but also to fresh food for people with less money. Thus, it was a small step to full-time fighting for a better world with ice cream.
Florian Schültke
Offering Leader Advertising and Brand Experience, Deloitte Consulting
Florian Schültke is Lead Partner of Deloitte Digital Studios Germany. With more than 20 years of professional consulting experience, his focus is on the development and management of global marketing programs for leading global brands. At Deloitte, his core responsibilities include the fields of customer experience and brand strategy.