Immersive X 2021

Hybride Konferenz
4. + 5. November 2021

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#ImmersiveX

Die Konferenz mit Social-VR-Experience

Mit einem Ticket für die IMMERSIVE X buchen Sie eine Reise in die Virtuelle Realität: Teile der Konferenz finden in einer eigens dafür gebauten VR-Welt statt. Nehmen Sie Platz im Auditorium, netzwerken Sie mit anderen Teilnehmenden am Lagerfeuer und tanzen Sie bei der After-Show-Party im Clubkeller – ohne Ihr Büro oder Homeoffice physisch zu verlassen.

Sie haben keine VR-Brille? Im Ticketpreis ist eine Oculus Quest auf Leihbasis inklusive. Zustellung und Abholung werden von uns organisiert.

What’s next?

Wie selten zuvor in der jüngeren Geschichte, ist unsere Gegenwart von Unwägbarkeiten, Unsicherheiten und Umbrüchen geprägt. Egal, wie lange diese Reise noch andauert und was wir unterwegs noch erleben, sie wird uns und unsere Perspektiven nachhaltig verändern. Für Verantwortliche in Unternehmen und Organisationen stellt sich schon jetzt die Frage: Wie geht’s weiter? Welche Entdeckungen haben wir abseits unseres vorgezeichneten Weges gemacht und welche Chance eröffnen sie uns? Welche überkommenen Gewohnheiten lassen wir in der alten Welt zurück? Wird es so etwas wie eine neue Normalität geben und wenn ja, wie könnte sie aussehen?

Keynote

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Lance Weiler
Co-Founder and Director Columbia University School of the Arts Digital Storytelling Lab

Decentralized Storytelling – where AI, the blockchain and metaverse intersect

We find ourselves in a unique moment where traditional systems are being decentralized. From banking to retail to education to entertainment – consumers, students and fans are taking control. The blockchain is ushering in new opportunities for storytelling, collecting and the monetization of digital assets. This combined with advancements in AI, gaming engines and mixed reality based technologies is giving rise to the metaverse – a collective shared space that has the potential to bridge the virtual and the physical in unexpected and powerful ways.

(Die Keynote wird auf Englisch gehalten)

Die Leitfragen

  • Was sind die Herausforderungen für Marken in einer (post)-pandemischen Welt und wie findet und nutzt man Situationspotenziale?
  • Welche neuen kreativen Formen des Storytellings sind in der Krise entstanden und wie können sie gewinnbringend eingesetzt werden?
  • Wie sieht die nächste Realität für Unternehmen, Organisationen und Marken aus und welche Rolle spielen immersive Technologien wie VR, AR und XR?

Das X steht für ...

  • ... ein innovatives Konferenzformat, das über das hinausgeht, was Sie von Bildschirm-Events und virtuellen Workshops kennen.
  • ... das Unbekannte, Überraschende und Inspirierende, das Ihnen in den interaktiven Sessions begegnen wird.
  • ... eine außergewöhnliche Experience, die wir gemeinsam mit Ihnen und den anderen Teilnehmenden gestalten werden.

Über die IMMERSIVE X

Die IMMERSIVE X ist eine hybride Konferenz, die Entscheidungstragende in den Bereichen Marketing, Medien und Kommunikation zu einer interaktiven Entdeckungsreise einlädt. Im Rahmen der Veranstaltung, die in diesem Jahr bereits zum zweiten Mal stattfindet, gewinnen Sie Erkenntnisse darüber, wie neue digitale Technologien die Kulturtechnik des Geschichtenerzählens verändern und wie Sie innovative Formen des Storytellings in herausfordernden Zeiten zielführend für Ihre Marke einsetzen.

Die Tracks

Xpertise:
In kompakten 45-minütigen Sessions lernen Sie verschiedene Themenfelder der immersiven Markeninszenierung kennen.

Xperience:
Entdecken Sie innovative Formate und tauchen Sie ein in interaktive Erzählwelten – am Bildschirm, per Kopfhörer oder mit einem VR-Headset.

Xchange:
Nehmen Sie Teil an den Campfire Meet-ups und erleben Sie die Möglichkeiten des Austauschs und des Networkings in der Virtuellen Realität.

Hybrides Plattformkonzept

Sie können alle Sessions über einen Livestream bequem von Ihrem Bildschirm aus verfolgen.

Einzelne Sessions werden parallel in der Virtual Reality durchgeführt. Zur Teilnahme wird Ihnen ein Headset auf Leihbasis zur Verfügung gestellt.

Für zusätzliche Abwechslung sorgen auditive Sessions, die Sie per Kopfhörer erleben können.

Speaker 2021

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Lance Weiler

Co-Founder and Director Columbia University School of the Arts Digital Storytelling Lab

bjoern

Björn Ognibeni

CoFounder ChinaBriefs.io & XRLab@MCM

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Carsten Senz

Vice President Corporate Communications Huawei Deutschland

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Sven Heitsch

Chief Digital Officer Siemens Gamesa

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Antonia Simm

Megaherz GmbH Producerin & Regisseurin

Profil JW

Johannes Wagner

Leiter Innovation bei der Versicherungskammer Bayern und Vorstand im InsurTech Hub Munich, Innovationszentrum der europäischen Versicherungsindustrie

Bettina Halstrick

Bettina Halstrick

Podcast-Format-Entwicklerin

RolfMessmer

Rolf Meßmer

Chief Marketing Officer, RAUM

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Manouchehr Shamsrizi

RetroBrain-Founder

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Colleen Curtis

Head of Community, Miro

John Groves

John Groves

Komponist und Musiker

Vanessa Borkmann

Prof. Dr. Vanessa Borkmann

Head of FutureHotel & Future Museum, Fraunhofer Institut

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Tommy Honton

Writer and Experience Designer

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Jussi Havu

CEO, Glue Collaboration

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Vladimir Alexeev

Digital Experience Specialist, DB Schenker

CMSchollerer Wien

Christina M. Schollerer

Gründerin StoryDesign.Studio und Leiterin Wettbewerb DIGITAL beim Goldenen Spatz

Stephanie-Bagehorn

Stephanie Bagehorn

Brandmanagerin, vm-people GmbH

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Anne Seubert

Gründerin Brands & Places

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Dr. Gerhard Huhn

Mitgründer und Leiter Flow Academy

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Christopher Werth

Director Strategy & Concept, VOK DAMS worldwide

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Oliver Hoffmann

Game Maker

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Thomas Zorbach

Gründer & geschäftsführender Gesellschafter, vm-people GmbH

Klaus Lemm

Klaus Lemm

New Technology Experiencer

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Natasha Murray (aka Illuminatty)

VR DJ

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Sean Keogh

Consultant for Digitalisation, headroom

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Daniel Schaefer

Consultant for Remote Work, headroom

Thorsten-Hennig-Thurau

Prof. Thorsten Hennig-Thurau

Academic Director of XRLab@MCM

Nilusha-Aliman

Nilusha Aliman

Research Executive of XRLab@MCM

Daniel-Dyboski-Bryant

Daniel Dyboski-Bryant

Founder Director of Educators in VR

SebastianKuehne

Sebastian Kühne

Chief Design Officer, RAUM

Moderation 2021

Philipp Reinartz

Philipp Reinartz ist Unternehmer, Autor und Moderator. Er ist Mitgründer der Gamification-Agentur Pfeffermind und des größten deutschen Escape-Game-Anbieters. Daneben schreibt er Romane, moderiert und entwickelt Serien- und TV-Formate (Audible, Sky).

Programm 2021

Interaktives Programm ansehen

Der VR-Prolog zur IMMERSIVE X

Tauchen Sie bereits vor dem offiziellen Start der IMMERSIVE X in die Virtuelle Realität ein und erkunden Sie im Rahmen unserer Satellitenevents am 4.11. ab 14 Uhr die grenzenlosen Möglichkeiten von Social-VR, gemeinsam mit unseren Partnern.

Can the Metaverse save education?

Im eXperimental Marketing Lab am Marketing Center der Uni Münster wird die Zukunft der Lehre erforscht. Das Forscherteam gewährt erste Einblicke.

RAUM Meet & Greet

Inwieweit kann VR als Arbeitsumgebung für Teamwork dienen? Treffen Sie die Macher der VR-App RAUM und erleben Sie das virtuelle Arbeiten von Morgen.

Moving companies into the Metaverse – Real Life lessons

Welche Unternehmensziele lassen sich in VR ansteuern und welche nicht? Das Team von headroom teilt praktische Erfahrungen.

Glue Onboarding Lounge

Was gibt es für Möglichkeiten, dass sich Remote Meetings ähnlich lebendig anfühlen wie Real Life Meetings? Entdecken Sie die VR-App von Glue.

Newsletter abonnieren

Jetzt E-Mail-Adresse eintragen und keine Neuigkeiten rund um die IMMERSIVE X verpassen!

FAQ

Die IMMERSIVE X findet im virtuellen Raum statt: Sie können die gesamte Veranstaltung bequem aus Ihrem Büro bzw. aus Ihrem Homeoffice verfolgen.

Einzelne Sessions finden parallel auch in der virtuellen Realität statt. Optional können die Teilnehmenden also auch per VR-Headset folgen.

Die Leihgebühr für ein VR-Headset (Oculus Quest) ist im Ticketpreis inbegriffen. Sie erhalten Ihr Headset bereits im Vorfeld der Veranstaltung per Postversand.

Ihre persönlichen Zugangsdaten für die IMMERSIVE X erhalten Sie ca. eine Woche vor der Veranstaltung.

Sie haben Fragen?

Für alle weiteren Fragen zur IMMERSIVE X stehen wir Ihnen gerne zur Verfügung. Bitte wenden Sie sich per E-Mail an info@immersive-x.de.

Das war die IMMERSIVE X 2020

Am 6. November 2020 kamen 80 Menschen zusammen, um gemeinsam die Zukunft des digitalen Geschichtenerzählens zu erkunden. Dem Grundsatz des erfahrungsbasierten Lernens folgend, hatten die Teilnehmenden aus den Bereichen Marketing, Medien und Kommunikation einen Tag lang die Gelegenheit, interaktive, immersive Technologien spielerisch zu erfahren und sich dadurch für ihren beruflichen Alltag inspirieren zu lassen.

Social-VR als neue Erlebnisdimension für Events

Gut die Hälfte aller Sessions, die Begrüßung und die After-Show-Party fanden in der „AREA X“ statt, einem eigens für die Konferenz geschaffenen virtuellen Veranstaltungsort, angesiedelt in der Social-VR-Anwendung AltspaceVR. Zugang zu den virtuellen Bereichen der IMMERSIVE X erhielt man über ein VR-Headset, das den Teilnehmenden bereits im Vorfeld der Konferenz auf Leihbasis zur Verfügung gestellt wurde.

Pressemeldung zur IMMERSIVE X 2020
Programm und Speaker 2020
Alle Blogbeiträge ansehen

Veranstalter

Unsere Partner 2021

IMPRINT | PRIVACY POLICY

© 2023 IMMERSIVE X

AFTER SHOW

NOV 30, 2023
08:30 PM – 10:00 PM CET

Tantric Whispers in VR Heaven

Be guided on a relaxing sensory journey with VenusSX through Elysium, the only VR tantric meditation space. The mystery and the magick calls to you. Do you want to discover the hidden treasures in VR Heaven?

Dive into a world that transcends physical reality as we explore how the sacred tantric union illuminated in Elysium affords the positive grounded emotional mood.

Drop your mind into your body. This is a somatic experience, becoming aware of your breath and the subtle sensations inside your body.

Enter PlayRoomSX, the next digital erotic playground where we learn to engage in this Metaverse of freedom of self-expression

Addendum
I am able to provide specialized experiences in VRChat.

Format

Experience

Platform

Location

VRChat | Elysium

Speaker:

VenusSX
Virtual Sensory Designer

Meet VenusSX, she who comes from the Empire of Love. Venus is excited to be discovering the potential of VR to gain somatic awareness and to improve communications in all our relationships.

She is the founder of PlayRoomSX, a digital community of real adults providing a safe space to meet and share with each other. A pleasure advocate and a sexuality therapist and coach, she is on a mission to unlock human potential with simple conversations and events that stimulate and invigorate us, so that we are enlightened about what connects us and pleasures us.

AFTER SHOW

NOV 30, 2023
10:00 PM – 00:00 AM CET

BRATWURST PARTY – THE ULTIMATE EXPERIENCE

Whether fine or coarse, whether from Nuremberg or Thuringia, bratwursts from Germany are a hit in their own right. But that’s nothing compared to the Bratwurst Parties, a legendary series of events organised by our dear friends Mel and Klaus. Pimp your avatar, dip it in delicious ketchup or mustard and become part of the Bratwurst crowd!

Format

Experience

Platform

Location

VRChat

KEYNOTE

NOV 29, 2023
06:00 PM – 06:30 PM CET

The Future is Spatial

Format

Conversation

Platform

Location

REMIO | AREA X

Speaker:

Thomas Riedel
Journalist & Podcaster at Spatial Realities

Thomas Riedel is a freelance tech journalist, podcast producer, father and moderator based in Cologne, Germany. He has worked for deutsche-startups.de, Digitale Leute and Mediencluster NRW as communications officer and event manager for Gamescom and DMEXCO. He currently produces and hosts Germany’s largest Metaverse and XR podcast “Spatial Realities”, the Apple Vision Pro podcast “Beyond Reality” and the largest XR meetup in North Rhine-Westphalia. In the podcast “FutureFuture” he discusses future stories with experts from all fields. As a speaker on the topics of Metaverse, startups and digitalization, Riedel appears regularly on podcasts, meetups, conferences and as a tech expert on live TV.

Anne Seubert
Managing Director at Brands & Places

Anne Seubert is founder of the strategy consultancy Brands & Places, mentor, moderator and since 2020 Program Director at the non-profit Common Purpose Deutschland GmbH. As an experienced leader, passionate incubator and accomplished process facilitator, Anne Seubert shapes change and builds communities. For 15 years, she has been supporting companies, organizations and networks to redefine their role in people’s lives in a new and relevant way, both digitally and analogously, and develops strategies, formats and platforms for this purpose – preferably immersive, participative and transformative.

Welcome 

NOV 29, 2023
03:00 PM – 03:30 PM CET

Onboarding, Overview and Orientation 

Make sure you got your headset fully charged and let’s head to AREA X, the main conference venue of IMMERSIVE X. At the beginning of the first day, we will guide you through the program, point out the specifics of a conference in VR and answer your questions. This session is especially recommended for newbies to social virtual reality and includes a short introduction to the equipment to ensure a comfortable and enjoyable conference experience.

Format

Experience

Platform

Location

REMIO | AREA X

Warm-up

NOV 28, 2023
07:00 PM – 08:00 PM CET

Meet the Curators and the Conference Crowd

Dress up your avatar and get ready for IMMERSIVE X! Before the conference opens its virtual gates, we want to give you a chance to get a taste of the conference atmosphere. Get to know some of the conference venues and network with other attendees over a drink in our X-Bar. We look forward to meeting you! This session is especially recommended for newbies to social virtual reality and includes a short introduction to the equipment to ensure a comfortable and enjoyable conference experience.

Format

Experience

Platform

Location

REMIO | Area X

ARTS

NOV 30, 2023
10:00 AM – 12:00 PM CET

Beyond the Physical Space: Potentials of Future Designs in Virtual Architecture

Virtual reality experiences often aim to replicate physical spaces, striving to create a sense of realism that can, however, sometimes feel deceptive and unauthentic. Abstract designs, on the other hand, are easily identifiable as virtual and can therefore be appreciated for their inherent qualities. This workshop will introduce you to the art of envisioning VR native environments that transcend physical representation. After an introduction via Zoom, participants will be able to join a tour through VRChat worlds, that propose alternative design elements. After the tour, the workshop members will collaborate to define new design archetypes of virtual architecture.

 

Schedule:

  • Introduction (Screen presentation via Zoom)
  • World Hopping (inside VRChat, parallel to Zoom call)
  • Brainstorming session (via Browser/ Miro board)
  • Wrap-up

 

Requirements:

Preferred: Meta Quest 2 or 3 Headset + VRChat App installed + VRChat Account
Alternative: VRChat via PC + VRChat Account

Format

Workshop

Platform

Location

Zoom + VRChat

Speaker:

Simon Husslein
Co-Founder & Creative Director at Beyond.Place

Simon Husslein combines more than twenty years of experience in design, scenography and interior architecture, merging physical and digital worlds. He has worked in Zurich, London, Tokyo and Shanghai for various international clients, receiving numerous international awards. Since 2017, he has been a Professor of Interior Architecture at the Geneva University of Art and Design, HEAD – Genève.

ENTERPRISE

NOV 30, 2023
01:30 PM – 02:00 PM CET

Open USD as the possible Future of the Metaverse?

Pixar, Apple, Nvidia, Autodesk, Blender… more than 2.800 partners worldwide support now the “metaverse standards forum”. In this session Gerd Schröder will give a short history of Open USD: “IRONMAN” in 2008, Pixar & SIGGRAPH, Apple & Nvidia, Location Anchors and the -maybe- interoperable Metaverse based on Open USD.

Format

Presentation

Platform

Location

REMIO | AREA X

Speaker:

Gerhard Schröder
Founder and CEO at K3

Gerhard Schröder started 2012 with first immersive experience (360° video) and leads now a visual- / AR-agency focused on B2B and sales. Self-proclaimed OpenUSD ambassador in Germany since 2019.

ARTS

NOV 30, 2023
11:00 AM – 11:30 AM CET

TWENTY: Art at the Pool - Immersive Culture Lab in a municipal Swimming Pool

The immersive cultural laboratory project 20 //TWENTY can be experienced publicly in a virtual municipal swimming pool that was multiplied ten times. Twenty interdisciplinary artist duos from 8 nations have been given one of 10 empty pools and a backend with interactive design tools for 2D, 3D objects, multimedia forms of expression in sound and video, room and light design options, object movement effects up to water and fog to explore new ways for their art in the virtual sphere. The artists regularly leave status and process reports on a digital white board to make the process tangible for the visitor. 20 // TWENTY is a project which explores art and and the process of collaborative artmaking in digital-virtual spaces and critically examines them. The project is accompanied by a interdisciplinary board with Dr. Thea Lautenschläger (head of the Botanical Garden Hamburg), Prof. Dr. Stefan Altmeyer (Cologne University of Applied Sciences), and the Belgian curator and galerist Benjamin Fleig.The project is funded by the Ministry of Science, Research and Culture of the State of Brandenburg.

TWENTY ist ein Projekt des STADTBAD e.V. / www.stadtbad.eu / www.virtualbathing.eu

Format

Presentation

Platform

Location

Speaker:

Anne Müller
Artist and Musician

Anne Müller works across the spectrum of transdisciplinary arts, cultures and media and is a guest lecturer at international art and design academies. She is the initiator of the STADTBAD art forum in Brandenburg. The focus is on independent projects that integrate media in the sense of human encounter and understanding.

HEALTHCARE

NOV 29, 2023
07:00 PM – 07:30 PM CET

Healthcare Metaverse: Transforming Medical Media

The MedTriX Group is a media company that is specializing in medical information for healthcare professionals and patients. MedTriX believes that immersive technologies are not only changing medicine, but also medical journalism. That’s why the company recently opened the Future World, a virtual space the invites their stakeholders into the Metaverse.

What opportunity does the Healthcare Metaverse hold for media companies? Will immersive experiences soon replace traditional methods of medical education and training? And what potential solutions arise from the use of headsets beyond the traditional print business? In this session, we not only look at the future of healthcare, but also take a journey into the human body and experience the phenomenon of hypoglycemia. 

Format

Conversation

Platform

Location

REMIO | Future World

Speaker:

Ines Heitkamp
Junior Marketing Manager and Project Manager „Healthcare Metaverse Solutions by MTX“ at MedTriX Group

Ines Heitkamp has always been fascinated by new media and studied communication with focus on media management (M.A.). Since 2022, she is not only Junior Marketing Manager, but also Project Manager of MedTriX’s Healthcare Metaverse Solutions. Together with the team, she cares for new media solutions for the healthcare market in the virtual space.

Stephanie Bagehorn
Brand Manager at vm-people

As a brand manager at vm-people GmbH, Stephanie advises brand leaders on immersive brand building. After her training as a marketing communications specialist and subsequent studies in business communications, she always focuses on the question of “How?”. How do companies communicate with their target audience? How do customers become enthusiastic fans? How does a brand become an experience?

HEALTHCARE

NOV 29, 2023
08:30 PM – 09:00 PM CET

VR for Mental Health

Globally poor mental health leads to approximately 8 million deaths per year. Adoption of 2D online therapy tools have accelerated during the pandemic. However, 2D online therapy is not fully engaging clients. New innovative solutions are urgently required to tackle the mental health storm that will be coming. Anomie is a VR solution that was born during the pandemic out of need. It was co-designed with creative art therapists in lockdown and has been piloting with coaches and therapists worldwide. 

Format

Presentation

Platform

Location

REMIO | Future World

Speaker:

Liam Mckill
3D Artist, Virtual Reality Creativity Consultant and Co-Fonder at Anomie

When it comes to exploring new worlds, shaping them and endowing them with values, it always takes people who are curious and courageous enough to move forward. One of the people who shape the metaverse in this sense is Liam Mckill. As a freelance artist and consultant, Liam experiments and explores visual storytelling using new VR/AR technologies as a creative form. As a maker, he is interested in new technologies not only for the expansion of creative possibilities, but also for the impact of new technologies on ethical issues He has been featured on Forbes, Tech@Facebook, Engadget and more.

ENTERTAINMENT

NOV 30, 2023
05:30 PM – 06:00 PM CET

Exploring the wild Worlds of VR Chat

VRChat is currently home to one of the largest communities in the Metaverse and is visited every day by people from all over the world. The application allows every user not only to create imaginative 3D avatars, but also to design their own virtual spaces and worlds. As a result, an entertaining and constantly growing universe is created that expands with each passing day. Under the guidance of Klaus Lemm, an active inhabitant of this hemisphere, this session will take you on a journey of discovery through the crazy worlds of VR Chat and give you a vivid impression of the possibilities offered by Social VR. 

Format

Experience

Platform

Location

VRChat | Various

Speaker:

Klaus Lemm
New Technology Experiencer

Klaus Lemm is a high-end IT consultant in the field of business consulting, system integration and outsourcing at a global service provider for IT and business processes. In his spare time he is an enthusiastic discoverer of immersive worlds and is one of the experts in the field of Social VR applications.

ARTS

NOV 30, 2023
10:00 AM – 10:30 AM CET

„Creative Machines“ | AI Art Exhibition

Stephanie Meisl seeks to reduce the fear of Artificial Intelligence (AI) by using art as a means to interpret, translate and make it more accessible. In 2021, she received the Salzburg Media Art Award/Scholarship for her project “OK Computer, I want full manual control now,” which resulted in INS[AI]DE featuring DKAY, based on the famous Radiohead album. The question behind this project can also be understood as the leitmotif of her artistic work in the field of AI: How long do you let the computer control the art – until the artist herself lends a hand? At IMMERSIVE X, Stephanie will show her works for the first time in an immersive, computer-generated 3D environment.

Format

Guided Gallery Tour

Platform

Location

REMIO | Art Gallery

Speaker:

Stephanie Meisl
Artist

Stephanie Meisl has been active in the field of visual media since 1997. With a background in communication science, she began her career as a live performing visual artist and has since been at the forefront of the transition from analogue to digital media. Stephanie’s pursuit of understanding the world and its transformations, randomness, repetitions, flaws, beauty, and stories has been an ongoing journey. 
Since 2018, her research has explored the intersection of art and artificial intelligence. She co-founded “D#AVANTGARDE – new technology, art and creativity” a collective that aims to bridge new technologies, arts and society, together with Scharmien Zandi and Sarah Scherer.

AFTER SHOW

NOV 30, 2023
07:15 PM – 08:30 PM CET

How XR is transforming the concert and entertainment industry

Made possible by combined advancements in web3, XR tech, 5G, and so many bold entrepreneurs forging this incredible path forward for us, a facet of the future of live concerts, sports & conferences will revolutionize entertainment by utilizing technology like spatial computing, AR glasses, volumetric & motion capture, hologram, AI, digital twins, VR, avatars, blockchain, crypto, etc.

Performers are be