What's neXt?

As rarely before in recent history, our present is characterized by imponderables, uncertainties and upheavals. No matter how long this journey lasts and what we experience along the way, it will permanently change us and our perspectives. For those responsible in companies and organizations, the question already arises: What’s next? What discoveries have we made off the beaten path and what opportunities do they open up for us? Which outdated habits are we leaving behind in the ordinary world? Will there be something like a new normal, and if so, what might it look like?

Save the Date!

IMMERSIVE X is going into the next round: On November 4/5, 2021, the conference will let its participants dive deep again into the (future) possibilities of brand storytelling. More information about speakers and tickets will follow soon!

The Key Questions

The X stands for ...


IMMERSIVE X is a hybrid conference that invites decision-makers in marketing, media and communications on an interactive journey of discovery. At the event, which premiered in 2020 you will gain insights into how new digital technologies are changing the cultural technique of storytelling and how you can use innovative forms of storytelling in challenging times for your brand.


In enlightning 45-minute sessions, you will learn how to design immersive brand experiences.

Take a deep dive and immerse yourself in interactive storyworlds – on screen, via headphones or with a VR headset.

Join Campfire Meet-ups and discover the opportunities of random encounters and networking in virtual reality.

Hybrid Platform Concept

You can follow all sessions via a livestream from the comfort of your screen.

Individual sessions will simultaneously take place in VR. We will provide you with the headset on a rental basis.

Additional variety is provided by auditory content that you can experience via headphones.

Review of the IMMERSIVE X 2020

On November 6, 2020, 80 people came together to explore the future of digital storytelling. Following the principle of experiential learning, participants from the fields of marketing, media and communication had the opportunity to experience interactive, immersive technologies in a playful way for a whole day and thus get inspired for their everyday professional life.

Social VR as a New Dimension of Experience for Events

A good half of all sessions, the welcome and the after-show party took place in the „AREA X“, a virtual venue created especially for the conference, located in the social VR application AltspaceVR. Access to the virtual areas of IMMERSIVE X was provided via a VR headset, which was made available to participants on a loan basis in advance of the conference.

Have you heard about our Monthly Event Series?

On every second Thursday of the month, we invite you to a Social VR Experience: X-NIGHT is a virtual reality event series where you can participate in a guided tour of the social VR community AltspaceVR (X-TOURS), experience expert talks on new, digital forms of storytelling (X-TALKS), and attend parties with live DJ sets (X-BEATS).

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