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UID:ix-session-19566@immersive-x.de
DTSTAMP:20260406T233619Z
DTSTART:20251112T120000Z
DTEND:20251112T124500Z
SUMMARY:Is Virtual2Physical the next big Thing for Online Retail and Branding?
LOCATION:ENGAGE — Karls Virtual Retreat
DESCRIPTION:While Chinese e-commerce has been casually merging digital and physical goods for years –  think virtual fashion for avatars that you can also wear in real life – the West is just catching up. Roblox and Shopify's partnership offers early signals, yet Western brands remain oddly hesitant.  But bridging virtual and physical isn't merely trendy – it's potentially a fundamental shift in customer engagement. We'll explore how forward-thinking brands can leverage this convergence to build authentic communities, deepen loyalty, and unlock revenue streams that blur the line between pixels and products. 
URL;VALUE=URI:https://immersive-x.de/sessions/is-virtual2physical-the-next-big-thing-for-online-retail-and-branding
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