The digitalized world has fundamentally changed the relationship between brands and people. Customers and fans no longer perceive themselves as consumers only: They want to have their say, to participate, to co-create. In other words, they want to immerse themselves in brand worlds and become part of them.

What role do stories play when it comes to changing mindsets and behavior? How do we have to tell and stage a brand story to make customers its heroes? What are the pillars of immersive brand worlds? The workshop does not only provide the necessary know-how, but also application-oriented how-to for marketing practice.