2.00 p.m. - 2.45 p.m.
The Science of Story
When neuroscientists and cognitive psychologists finally turned their attention to stories, they discovered a key to human behavior. Why do we tell each other stories? Why do we want to immerse ourselves in them? And what happens when we do? The answers help explain a lot of what’s going on around us today, from Black Lives Matter to the rise of the Flat-Earthers.
Author, “The Art of Immersion” and Faculty Director of the Seminar of Strategic Storytelling at Columbia University
Frank Rose is the author most recently of “The Art of Immersion”, a book about how digital technology has changed the way we tell stories. He is a senior fellow at Columbia University School of the Arts, faculty director of its executive education seminar in Strategic Storytelling, and awards director of its Digital Storytelling Lab.