3.00 p.m. - 3.45 p.m.
Brand Communities – The Place To Be?
In times of virtualization and digitalization, communities and tribes are the new places. The less we can meet, the more obvious the importance of our relationships for the resilience of our systems and brands. We want to find out together why and how communities become a hood, brands become hosts and ringleaders, and people become part of a community again that can offer a home away from home and some orientation in the World Wide Web.
Founder, Brands & Places
Anne Seubert is founder of the strategic consultancy firm Brands & Places, mentor, moderator and has joined the non-profit company Common Purpose Deutschland GmbH as program director in 2020. As an experienced leader, passionate incubator and experienced process facilitator, Anne Seubert manages change and builds communities. For 15 years she has been supporting companies, organizations, and networks in redefining their role in people’s lives in digital and analogue ways and developing strategies, formats, and platforms for this purpose – preferably immersive, participative and transformative.
Seubert has a degree in Cultural Studies. (Europa University Viadrina), is E Business Scout (BMWI) and certified as systemic management trainer.