IMMERSIVE X - How Brands become an Experience | Hybrid Conference

The Hybrid Conference on Immersion and Storytelling

IMMERSIVE X is a hybrid conference that invites decision-makers in the areas of marketing, media, and communication on an interactive journey of discovery. This one-day event will make you realize how new digital technologies change the ancient cultural technique of storytelling and how you can further your brand with innovative ways of storytelling even in challenging times.

The IMMERSIVE X 21 will take place on 05.11.2021.

It's a German-speaking conference. Check out our English event series:

X-NIGHTS:
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Save the Date!

IMMERSIVE X is going into the next round: On November 5, 2021, the conference will once again allow its participants to dive deep into the (future) possibilities of brand storytelling. More information about the speakers and tickets will follow soon!

Please note, that the IMMERSIVE X is a German-speaking conference.

Have you heard about our monthly English-language Events?

On the second Thursday of the month, we invite you to a Social-VR-experience: X-NIGHT is a virtual reality event series where you can participate in a guided tour of the Social-VR-community AltspaceVR (X-TOURS), experience expert talks on new, digital forms of storytelling (X-TALKS), and attend parties with live DJ sets (X-BEATS).

Review of IMMERSIVE X 2020

On November 6, 2020, 80 people came together to explore the future of digital storytelling. Following the principle of experience-based learning, the participants from the fields of marketing, media, and communication had the opportunity to experience interactive, immersive technologies in a playful way for one day and to get inspired for their professional everyday life.

Live Studio

The sessions in 2D and VR were moderated and streamed from a studio in Berlin.

Sessions in Virtual Reality

Speakers and participants came together in the virtual event world AREA X.

VR Headset

All participants were equipped with an Oculus Quest in advance.

Meeting Place Campfire

The virtual campfire was a meeting place for exchange and networking.

The BOX

Haptic elements brought additional variety to the sessions.

After-show Party in VR

The after-show party with VR-DJ Illuminatty took place in the basement of AREA X.

Social VR as a New Dimension of Experience

More than half of all sessions, the welcome and the after-show party took place in the “AREA X”, a virtual venue created especially for the conference and located in the social VR application AltspaceVR. Access to the virtual areas of IMMERSIVE X was provided via a VR headset, which was made available to participants on a loan basis in advance of the conference.