IMMERSIVE X

Hybrid Conference
with Social VR Experience
in the Metaverse

#ImmersiveX

Immersive Branding®:
How Brands Become an Experience

IMMERSIVE X is a hybrid conference that invites decision-makers in marketing, media, and communications on an interactive journey of discovery. During the event, you will gain insights into how new digital technologies are changing the cultural technique of storytelling and how to use innovative forms of storytelling in a target-oriented way for your brand in challenging times.

The Conference with Social VR Experience

With a ticket for IMMERSIVE X, you book a journey into virtual reality: parts of the conference take place in a custom-built VR world. Take a seat in the auditorium, network with other participants around the campfire, and dance at the after-show party in the club basement – without physically leaving your office or home office. A VR headset on a rental basis is included in the ticket price.

Hybrid Platform Concept

Besides sessions in virtual reality, participants experience IMMERSIVE X with different senses and in different worlds.

2D: An interactive livestream with chat function for exchange with other participants and with a direct link to the speakers on the virtual stage.

Social Audio: Audio sessions in live podcast format that can be consumed off-screen via headphones.

Haptic: Pre-delivered surprises by mail that link the virtual experience of the conference with the physical world of the participants.

The X Stands for ...

... an innovative conference format that goes beyond what you have seen so far in screen events and virtual workshops.
... the unknown, surprising, and inspiring that you will encounter in the interactive sessions.
... an extraordinary experience that we will create together with you and the other participants.

Have You Heard About Our Monthly Event Series in the Metaverse?

On the second Thursday of every month, we invite you to a social VR experience in the Metaverse: X-NIGHT is a virtual reality event series where you can participate in a guided world tour through the social VR community AltspaceVR (X-TOURS), experience expert talks on new, digital forms of storytelling (X-TALKS), and attend parties with live DJ sets (X-BEATS).

Review of the IMMERSIVE X 2021

On November 4 and 5, 2021, around 100 IMMERSIVE X ticket holders embarked on a virtual journey. They crossed different worlds and experienced the hybrid conference in virtual reality or social VR, in 2D via an interactive live stream, and purely auditorily as a podcast format. Speakers from topics such as Artificial Intelligence, Podcast, Storytelling, Brands, Community, Science, Creativity or Games addressed the overarching question “What’s next?” – how is corporate communication changing in challenging and uncertain times like ours? In their sessions, experts presented the discoveries that have already been made off the prescribed path, those that lie ahead, and the opportunities that these discoveries will open up.

Studio (behind the Scenes)

Quotes

The IMMERSIVE X is a distillate of Science, Tech and Culture, with flavors of inspiration, knowledge and fun, topped off with a long finish of better ideas in everyday business.

IMMERSIVE X? Immersive high X!
As someone who designs spaces and platforms, I really enjoyed the opportunity to explore new perspectives on relationship and community building at IMMERSIVE X!

Many thanks for the opportunity to dive into other worlds! IMMERSIV is not just a vocabulary now, but an experience. Thank you.