11.00 – 11.45
Strong brands, digitally told: Immersive story and brand worlds for children
How do I reach the young target group with my stories and brands? What characterizes good storytelling for children in the digital environment? And how can I use digital formats to expand and strengthen narrative and brand worlds?
Christina M. Schollerer talks about this with two guests who combine strong brands with strong digital formats for children in very different ways: CheX! producer Antonia Simm and her team around Checker Tobi and Checker Julian have built one of Germany’s best-known entertainment and education brands, while Johannes Wagner has created one of the most successful game and learning apps of recent years on behalf of Versicherungskammer Bayern.
Together, they explore the question of the opportunities and challenges that digital storytelling brings for children – for creators, brands and the target group.
(This session will be held in German)
Christina M. Schollerer
Founder of StoryDesign.Studio and head of the DIGITAL competition at the Golden Sparrow Awards
Christina M. Schollerer and her Berlin-based StoryDesign.Studio research and develop story worlds of all kinds – from picture books to transmedia festival experiences. Since 2012, she has been teaching format development and (corporate) storytelling at universities and advising companies and educational institutions on the topic of brand communication. Furthermore, she leads the DIGITAL competition at the German Children’s Media Festival Goldener Spatz, which focuses on quality in digital storytelling for children.
Megaherz GmbH Producer & Director
Antonia Simm, born in 1989 in Weilheim i. OB, spent half her childhood in Italy. After completing her training as a translator for Italian, she started working in the field of media. After an editorial traineeship at the film and television production company megaherz in Munich, she has been working for family and children’s television since 2012 and has been the editorial director and producer of the Checker Tobi/Checker Julian format since 2020. Over the years, she has been involved in and constantly developed the format family. Her passion is to implement didactic ideas and thus impart knowledge to children in a playful way.
Head of Innovation at Versicherungskammer Bayern and board member of InsurTech Hub Munich, innovation center of the European insurance industry
Johannes Wagner keeps an eye on innovation along the insurance value chain, but also looks beyond it. With the InsurTech Hub Munich, he draws startups from all over the world to the location and initiates cooperations for his company – with a games strategy around the children’s learning app “Kleine Löschmeister” he has successfully entered new territory for the industry.