Friday, 17.00 – 17.45
A Playful Future
The pandemic has changed our ways. That is especially true for the way we play and the way in which we immerse ourselves in playful content. What will remain once we reach a “new normal”? What new changes should we expect? And what happens at the intersection between marketing and playfulness?
A look into the crystal ball from both sides of the Atlantic.
Hoffmann has a degree in German studies, political science, and media studies from Mannheim University. He has been working on and with texts for over forty years. Experience designer for LARPs and ARGs since the late 1990s. Teaches Storytelling, Leadership and Teambuilding at various German universities.
Writer and Experience Designer
Tommy Honton is Los Angeles-based writer and experience designer specializing in the intersection of interactivity and narrative. He has produced content for companies like AEG, Alamo Drafthouse, Caesars Entertainment, Disney, Expo 2020, Google, Hasbro, Lionsgate, Redbull, and Warner Bros. He is also the designer of the award-winning escape room Stash House and co-founder of the interactive exhibition Museum of Selfies. Passionate about education and advocacy for the arts, Tommy regularly speaks about experience, game, and narrative design at conferences, conventions, festivals, and universities around the world.