16.00 – 16.45
Virtual Creativity: Can VR make us more creative?
Our parents have always warned us about new immersive technologies: In the 18th century, it was considered dangerous to read novels. There was a danger of losing oneself in other worlds. Later it was said that television would give us square eyes, computer games would create criminals, and smartphones would shatter our attention span.
Shouldn’t a technology like VR drive us completely into a stupor? Like in Simon Stålenhag’s illustrated novel The Electric State?
Christopher Werth claims the opposite at Immersive X. He shows how VR can be used as a productive booster in the individual steps of the creative process to develop new ideas with various applications and the targeted change of premises.
The whole session is scientifically underpinned by Prof. Dr.-Ing. Vanessa Borkmann, who has conducted research on the influence of spaces on the creative process.
Anyone who still feels dumber after this session can complain at the parents’ meeting that follows.
(This session will be held in German)
Director Strategy & Concept, VOK DAMS worldwide
Christopher Werth is an expert in experiential marketing. He studied theater production and staged at the Schauspielhaus Bochum. After working as a creative at Jung von Matt and Scholz & Friends, among others, he is now Director Strategy & Concept at the agency for events and live-marketing VOK DAMS worldwide. He writes a gaming column for CulturMag and gives lectures at universities and international conferences.
Prof. Dr. Vanessa Borkmann
Head of FutureHotel & Future Museum, Fraunhofer Institut
Prof. Dr.-Ing. Vanessa Borkmann is head of research in the field of hospitality & tourism at the Fraunhofer Institute for Industrial Engineering IAO in Stuttgart. She is also a professor of tourism and hotel management at the SRH Berlin University of Applied Sciences as well as the editor and author of numerous scientific studies, books and trade publications and a sought-after keynote speaker at international trade events.