Hybrid conference on the topic: “How brands become experiences”

Review of IMMERSIVE X 2020

On November 6, 2020, 80 people came together to explore the future of digital storytelling. Following the principle of experience-based learning, the participants from the fields of marketing, media, and communication had the opportunity to experience interactive, immersive technologies in a playful way for one day and to get inspired for their professional everyday life.

Live Studio

The sessions in 2D and VR were moderated and streamed from a studio in Berlin.

Sessions in Virtual Reality

Speakers and participants came together in the virtual event world AREA X.

VR Headset

All participants were equipped with an Oculus Quest in advance.

Meeting Place Campfire

The virtual campfire was a meeting place for exchange and networking.

The BOX

Haptic elements brought additional variety to the sessions.

After-show Party in VR

The after-show party with VR-DJ Illuminatty took place in the basement of AREA X.

Social VR as a New Dimension of Experience

More than half of all sessions, the welcome and the after-show party took place in the “AREA X”, a virtual venue created especially for the conference and located in the social VR application AltspaceVR. Access to the virtual areas of IMMERSIVE X was provided via a VR headset, which was made available to participants on a loan basis in advance of the conference.

You missed the IMMERSIVE X?

Would you like to have access to the contents of the conference, to our conference venue in VR or very general information on the topic of Social VR, for example during one of our follow-up events?

Keynote "The Science of Story"

When neuroscientists and cognitive psychologists finally turned their attention to stories, they discovered a key to human behavior. Why do we tell each other stories? Why do we want to immerse ourselves in them? And what happens when we do? The answers help explain a lot of what is going on around us today, from Black Lives Matter to the rise of the Flat-Earthers.

Frank Rose,
Author of „The Art of Immersion“ and Head of Strategic Storytelling at Columbia University

The Story So Far ...

In the past few months, we have all become part of a great, global story. A story that made us leave the world as we knew it behind and set off on a journey into the unknown. For those responsible in companies, the question arises as to what role they assign to their brand in this story. Does it act as a sponsor or consolation, does it offer refuge and distraction, or does it strengthen cohesion and promote the community?

Central Questions

X marks ...

... an innovative training and development format reaching beyond everything you have seen in online congresses and virtual workshops.
... the unknown, the surprising and the inspiring that we encounter beyond the beaten paths of marketing.
... an extraordinary experience we will be co-creating with you and the other participants.

About IMMERSIVE X

IMMERSIVE X is a hybrid conference that invites decision-makers in the areas of marketing, media, and communication on an interactive journey of discovery. This one-day event will make you realize how new digital technologies change the ancient cultural technique of storytelling and how you can further your brand with innovative ways of storytelling even in challenging times.

The Tracks

Xpertise:
A series of 45-minute compact keynotes introduces various areas of immersive brand presentation.

Xchange:
In interactive workshops and mentor sessions, you can exchange and develop ideas for your brand with experts.

Xperience:
In experience-oriented, hands-on sessions, you can get to know and try out immersive formats like social VR or interactive audiobooks.

Hybrid Platform Concept

You can easily follow all sessions via livestream on your computer screen.

Some sessions will happen in VR at the same time. We will supply you with a headset to join.

Haptic elements will add variety to the different sessions. You will receive them in advance via mail.

Speaker 2020

Moderation 2020

Articles about IMMERSIVE X

FAQ
IMMERSIVE X 2020

Where does IMMERSIVE X take place?

The IMMERSIVE X takes place in virtual space: You can follow the entire event from the comfort of your office or home office.

What does "hybrid" conference mean?

Individual sessions take place in parallel also in virtual reality. Optionally, participants can follow the sessions via VR headset.

How do I get a VR headset?

The rental fee for a VR headset (Oculus Quest) is included in the ticket price. You will receive your headset by mail in advance of the event.

When and how do I receive my access data?

You will receive your personal access data for IMMERSIVE X about 14 days before the event.

How can I be accredited as a media representative?

We are happy to give media representatives and industry bloggers the opportunity to report first-hand about IMMERSIVE X. For this purpose, we provide a limited contingent of free tickets.

If you are interested, you can apply for accreditation here.

Do you have further questions?

For all further questions about IMMERSIVE X, we are at your disposal. Please contact us by e-mail at info@immersive-x.de or by phone at +49 30 20089330.