Review of IMMERSIVE X 2020
On November 6, 2020, 80 people came together to explore the future of digital storytelling. Following the principle of experience-based learning, the participants from the fields of marketing, media, and communication had the opportunity to experience interactive, immersive technologies in a playful way for one day and to get inspired for their professional everyday life.
Live Studio
The sessions in 2D and VR were moderated and streamed from a studio in Berlin.
Sessions in Virtual Reality
Speakers and participants came together in the virtual event world AREA X.
VR Headset
All participants were equipped with an Oculus Quest in advance.
Meeting Place Campfire
The virtual campfire was a meeting place for exchange and networking.
The BOX
Haptic elements brought additional variety to the sessions.
After-show Party in VR
The after-show party with VR-DJ Illuminatty took place in the basement of AREA X.
Social VR as a New Dimension of Experience
More than half of all sessions, the welcome and the after-show party took place in the “AREA X”, a virtual venue created especially for the conference and located in the social VR application AltspaceVR. Access to the virtual areas of IMMERSIVE X was provided via a VR headset, which was made available to participants on a loan basis in advance of the conference.